Is This for the Customer or the Google Bot?

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A customer of our’s asked the following question and I thought it would be a good topic for a blog post.

Question: “Is this featured product function for the customer or is this for the google bot?” He was asking if it is important to use the “related products feature” that is seen on many ecommerce sites.

Related products have a positive effect on both customers and google. For customers it can help them find what they are looking for and also can lead to an upsell of an accessory. For Google it is great way to build internal links. Product pages often suffer from only having 1 link to them. One of Google’s ranking factors is how many links does an internal page have? Google see a page that has 10, 50 or 100 links to it as more important then pages that have just one link. Product pages often only have only one link from the product list view. If the product is in more than one category it will have a link from each category. Google does look at the total number of internal links as a ranking factor and a plus for Domain Authority.

That being said Google penalize a site when you do stupid stuff, so a good rule of thumb is to ask yourself “is it good for my customer?” Ultimately thats what Google rewards, site’s that people like and are user friendly.

A typical strategy I like to use on big ecommerce catalogs is to add eight related products to every product in the system. From a customer’s standpoint, if they are buying a ski helmet they may also need goggles’ facemask, gloves, whiskey, a flask, etc. If you can’t find something that is directly related then the next item in the category can work (offering a slightly different option). One way to get it done is to take the first eight products in a category and make them each related to each other. This would assure that each of those pages has eight internal links. Then move on to the next group of eight products and do the same.

At the end of the process almost every product page should have about eight or more internal backlinks. Mixing it up a bit is a good idea. Do not go overboard, alway try and put the user/customer first.

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Featured Mountain Commerce Foundation Sites

Mountain Media has recently launched a new version of our Mountain Commerce & Mountain Publisher platforms. The new version is called Mountain Commerce Foundation and is used for both eCommerce sites as well as non eCommerce sites. The following is a list of websites that have recently been released on the new platform:

Framing Technology Inc.

extruded aluminumFraming Technology, Inc. is a manufacturer, designer, fabricator and distributor of T-slotted aluminum extrusion and accessories to both commercial industries and individuals. They offer structural aluminum framing and stock a full range of profile component products which will complete or help to accessorize your framing needs.

Services Include:

  • Aluminum profile stock cut to length
  • Connectors, fasteners, latches, leveling feet etc
  • Aquarium stands and other structures that need to be strong, light & attractive

Chris & Jim have a talented team and are helping clients big and small from around the globe.

Visit: https://www.framingtech.com

Renegade Juggling

juggling ballsFounded in 1981, RenegadeJuggling.com was launched by professional jugglers to supply jugglers around the world with the best equipment for their performances. They manufacture top-of-the-line products based on the knowledge acquired after decades of involvement in this art form.

They have an in-depth understanding of all the variables that affect an item’s feel and performance. Accordingly, they are able to offer a wide range of equipment for all skill levels, from standard sets geared toward beginners to custom-tailored, specific props for advanced performers and professionals. Best of all, they enjoy talking to our customers

Renegade Products:

and much more.

Tom and Bob are great guys and happy to guide you to the best products for you.

Visit: It https://www.renegadejuggling.com

Orbus Displays

Trade show displaysSince 1989, New World Case, Inc. has been providing trade show displays and accessories, exhibits, and marketing solutions to thousands of customers at reasonable prices. Located 50 miles outside of Boston, MA., New World also supplies custom built and stock shipping cases for all requirements and applications around the world.

Products Include:

Visit: https://www.orbusdisplays.com

Featured Mountain Publisher Sites

Times Union Center

Albany’s Times Union Center, formerly Pepsi Arena, continues to have great success. Renamed in January 2007, the Times Union Center is “Upstate New York’s Premier Sports and Entertainment Facility.”

Owned by Albany County and operated by SMG, the world’s largest private management firm for public assembly facilities, the Times Union Center has an adaptable seating capacity between 6,000 and 17,500. Since Frank Sinatra christened the building on January 30, 1990, more than seven million patrons have walked through the turnstiles.

Visit: https://www.timesunioncenter-albany.com

Keri CoachWorks

auto body shopKeri CoachWorks is a locally owned, family oriented auto body business that proudly serves the Long Island area. Their full service collision repair center uses the latest tools and certified technicians to ensure your repairs are done right. For over 35 years we have provided all types of auto body repair and collision services.

Visit: https://www.kericoach.com

REVEAL Art Fair

art fairBelieving that art unites us all, REVEAL International Contemporary Art Fair embraces diversity, discovery and curatorial integrity, providing a platform for a select group of galleries that showcase the foremost emerging, mid-career and established artists. Centrally located in vibrant Saratoga Springs, New York, the premiere edition of REVEAL brought together the dynamic and sophisticated arts and culture community and strong collector base from New York City, Boston, Montreal, the Berkshires, the Hudson Valley and around the country.

Visit: https://www.revealartfair.com

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Tips for Taking High Quality Photos for Your E-commerce Website

To see is to believe. Buyers need to see the actual condition of the product, in order to believe that it is worth the money they pay for it. They need to see that its actual size will fit for its purpose like in the case of clothes. They need to see its actual color and design, to believe that it is really amazingly beautiful. They need to see the brand, to believe that it is truly trusted.

High quality photos help buyers see the solutions to all the mentioned needs. In effect, they help buyers believe in the product – resulting in bigger sales.

There are other reasons why a good photo is e-commerce site worthy. Images help readers skim through the highlights and skip the word-for-word details of product description. Images being shareable provide more audience to get to know the product. Images contribute to a better SEO or search engine optimization because they include alt-text and file names which give indexers more data to pull from, so more chances of landing to higher ranks.

Therefore, taking high quality photos is mandatory for a successful e-commerce website. Read on.

QualityPhotos

1. Get your lighting right.

As much as possible, avoid using LED powered flash on your smartphone because most of the times it results to irregular complexions on your photos. Use natural light instead, it is for free anyway. Just be vigilant of the shadow, unless you deliberately want it to appear in your photo.

As positive as it can get about the availability of the natural light, sunlight is still unpredictable. The solution is a legit photography lighting kit. The kit must include lights functioning in continuous mode. With this mode you can never go wrong; because it also adds depth to your shots while making your previews more accessible to you.

Another option you can go for is lighting equipment is a way to go. With proper setup, your subject will be amazingly emphasized.

2. Lightbox is very important in product photography.

Having a nice and glare-free product photograph is every seller’s dream and a light box can help in achieving that dream. It gives your photos professional and stylistic look.

That black or white backdrop ensures that your product gets all the attention it needs. The LED lights that come with the lightbox also promotes more focus factor to your photo. Also, lightbox is portable so it is easy for an on the go photo setup.

The aim of product photography is to make sure that the subject is in focus and so the light box is perfect for the job.

TipforQualityPhotots

 

 

 

 

 

 

3. Operate with a tripod.

Here are some reasons why you should use a tripod. Stability is the most obvious reason.

Your hands will never be perfectly stable no matter what you do and also don’t forget that even the slightest vibration can ruin your picture.

Camera levels are also achieved easily when using a tripod. Tripod can adjust the different levels of your camera so the angles for taking your photos are limitless.

The time it takes for setting up a tripod is actually not a disadvantage. It helps you tame that excitement of taking a random and pointless picture in the hope that something good will just come out. It helps you allot time in feeling the environment, light, and setting.

4. The solution is a proper resolution.

Computers highest display is 72 pixels per inch and so your camera must have a resolution that will look decent with this. This is the minimal and not a problem for smartphones camera or a high resolution digital camera.

In fact, with the above minimum requirement, you will have a wide variety of cameras to choose from. Just remember that the resolution must not be too big because it will also affect your image loading time.

But contrary to what was mentioned, in the editing part, always consider the rule of thumb. Always use the largest possible resolution because it is much easier when you have more information to edit.

In other words, the solution is a proper resolution!

5. Retouch your photos tastefully.

This is all about photo editing in e-commerce. When you want to sell a product, you have to make it look at its best. Product retouching allows you to do that by adding new detail or by making modifications in order to attain perfection in the product’s shape, texture and color.

You may use yourself Photoshop to get your own opinion and touch to it or you may ask a photo editor to handle the job and see things in another perspective.

To help you decide on that matter, ask yourself if you have the skill for the different aspects of product retouching. This includes image cropping so that the customer will have a good view. Good color correction so that a product is livelier. A good technique in noise reduction so that extra luminance is eliminated and color noise is well regulated.

Everybody loves a crisp picture. Following these tips to make one will set your e-commerce on the right track. People will love your product.

 

 

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