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Introducing the Web Payment Software Card Swiper App

Picture this: you’re out at a trade show or convention, selling your products or services to the thousands of people walking past your booth, when finally a customer approaches you with a serious inquiry into what you’re selling. They’re more than interested – they actually want to buy, right then, right there. They pull out their wallet only to ask you if you accept credit cards because they don’t carry cash, and what can you say, other than, “I’m sorry, we don’t have the capability of accepting credit cards on the go”?

Web Payment Software can now help change all of that for you. Whether you’re an existing WPS customer or you need a new account to accept mobile payments, the new WPS Swiper App is built to handle commerce on the go across any and every industry. Mountain Media is proud to announce the launch of this new Web Payment Software app that is now available on the iTunes store.

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The Basics of Google Authorship Markup

With another impending Google update seemingly just around the corner, Internet marketers worldwide are now scrambling to see if they can’t figure out what the “next big thing” in SEO will be. It seems to most web professionals that Google is working to maximize their own social media platform use by incorporating Google Authorship signals into its algorithm when determining search engine rankings. So, what does this mean for small businesses, bloggers and webbies alike? It means we better get familiar with Google Authorship, and we better get familiar with it now.

What is Google Authorship?

Google Authorship is basically Google’s way of making their social media platform more significant to search engine results than any other social platform. It’s also a way for Google to identify “authors” with authority. What Google Authorship does is identifies an actual human being associated with a page or blog post on a website. And since Google loves humans and users, of course this is going to quickly become a major factor in signaling a “good” page to Google. The fact is, if a real person is associated with a page in cyberspace, it’s likely to be more reliable than a page without the author linking, as those pages might as well be run by robots as far as the search engines are concerned.

So in a digital world of user-friendliness, it actually makes a lot of sense that Google’s next update would put a shift in focus much heavier on the actual users themselves. Visitors to websites want to see content and read words written by humans. Google Authorship is Google’s way of identifying those pages that comply with this idea.

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5 Steps to Writing Read-Worthy Content

It’s easy to call yourself a writer these days, especially when almost everyone is a blogger which as we all know, doesn’t require any technical writing skills in order to be published. When it comes down to it, what sets a good writer apart from the rest of the population is the ability to be captivating with your words, and to understand that it’s more than just knowing how to put sentences together.

If you want to make a difference in the world of writing, it’s imperative to know and understand the steps that are required to have engaging, read-worthy content that people want to talk about. Here are five steps worth taking that will lead you to writing success, regardless of your writing experience.

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Mountain Commerce Creates Tax Rules Module

How many states does your business operate in? Do they offer tax holidays? What about tax laws based on specific product categories?

State sales and use tax laws are difficult to keep track of and collect correctly. Typically, an online merchant will need something known as “nexus.” This is a fancy way of saying they own and operate a physical store or business in a specific state. For example, if I own a retail shop in New York State and then I have “nexus” in New York, anything I sell online that ships to a customer living in New York should have sales tax collected.

This has been the standard Mountain Commerce way of allowing merchants to tax customers. Define the states you would like to tax, we look up the tax rate for the customers zip code and apply the appropriate tax.

As tax laws are being changed and tax holidays are becoming more prevalent, the time came to re-write how Mountain Commerce handles taxation.

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Why Content is Still King For Ecommerce Sites

Here at Mountain Media, we often get asked the question: How can I make a website that people can enjoy and that ranks well in search engines? While the question is great, the answer is rather complicated.

As of late, Google has made changes to its algorithm to ensure quality websites outrank inferior websites. Through two Panda refreshers and one Penguin update, Google has made it easier to pinpoint and penalize those who create poor content by using keyword stuffing and unnatural language. At first, these updates left website owners at risk for big penalties including lowered rankings or being dropped altogether in Google’s search index. In turn, these websites risk a serious and costly drop in web traffic. For an ecommerce website, this can be extremely detrimental. These updates, as well as the inevitable future updates to search engine algorithms, are dramatically changing the role of SEO. While keywords are still important to a website, great content must be written for the benefit of the readers.

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