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Improving Web Development: Getting the SEO and UX Experts to Work Together

SEO-UX chart

SEO today is nothing like what it was a few years ago; it continues to evolve and improve in order to give internet users the best possible experience. Search engine optimization is a vital part of building a healthy web presence – everyone, from technical architects and back-end developers to web designers and SEO experts know and accept that fact.

In spite of this, many web design and development teams approach SEO as an extra to take care of on completion of the project, forgetting or disregarding the fact that user experience is a vital component of any website. Even worse, some designers just do the barest minimum to ensure a site isn’t misbehaving, and then throw in a meta description here and an optimized tag there before calling it a day.

In order to realize any website’s maximum potential, search optimization must be just as important as the design phase; approached holistically and with due diligence. Every webmaster and business site owner will benefit by including SEO experts as early as possible in the project.

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Is Your Online Store EMV-ready?

On October 1, the major credit card brands shifted to a new security standard, otherwise known as the EMV shift. Transitioning to EMV requires merchants to make a significant investment in new technology, such as the implementation of a new terminal which can read the traditional magnetic stripe, but also, the new “chip and PIN” cards which are the new standard with debit and credit cards.

Now, if you’re thinking that because you’re an online merchant with no physical storefront that this doesn’t affect you, think again. Due to the new security technology, counterfeit card fraud will shift to the path of least resistance, which will be card-not-present (CNP) transactions, such as mobile and desktop purchases.

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Featured Post: Web Payment Software Now Available for Political Action Committees

Web Payment Software, Mountain Media’s premier merchant gateway service, now features payment and donation pages for Political Action Committees. Web Payment Software’s payment page solutions streamline the process of accepting donations and make it as painless as possible. WPS’s payment pages are hosted in our secure data center, saving you the hassle of strict PCI-DSS regulations. Supporters will be able to donate to your PAC and pay by credit card on simple, effective, and secure pages. Curious? You can check out some sample payment pages over on their website.

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Applying Local SEO for your Business’s Landing Pages

If you run a local business and have a website, then you likely have a series of pages for your targeted location(s). You might even have supplemental pages that target cities and towns near your physical location. Done right, this can be a solid strategy to scale your marketing and make local customers aware of your business.

Sadly, these pages are not always crafted with the finest detail. Usually, they’re simply template pages, with only one or two details changed for each location. This can end up causing location greed, where a business targets towns that they might not even be near but still want to get the boost for the towns that they do want to rank for. To quell this, Google has released an update to their doorway pages algorithm, which could catch your business in the crossfire if you’re not careful. Here are some tips to help give you the local boost you need for your landing pages.

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Mountain Commerce Updated to Now Include Filtering Module

In a recent update to its E-Commerce platform, Mountain Media has now given its e-commerce clients the ability to create filtering for their products. “You can create an unlimited number of attributes and values to assign to products in our filtering module” says Mountain Media CTO Scott Fultz. Currently, the filtering module is only available to customers who use the responsive design framework for Mountain Commerce. This filter module allows you to sort by common attributes such as brand, color, and price. However, additional attributes can be chosen as shown below.

Additionally, in the most recent update, auto-subscribe features have been included to help ease of use with email marketing customers. Curious about our e-commerce platform and design options? Shoot us an email or give us a call at 888-583-0300.

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