Blogging to Boost Your Bottom Line

Marketing experts agree, blogging has quickly become one of the best methods to attract interest and drive traffic to a business or a product.

While previously considered a mere social tool, Blogs have now become a reliable and trusted source of news and information for hundreds of thousands of people everyday and with this growing trend, the trend for professional blog services who can tactfully perform posting for business (along with building effective search-engine marketing strategies and demonstrate proven results) are also on the rise!

Professional Guest Blogging Services have not only been shown to boost business or product popularity but also to enhance public relations, offer indirect sales opportunities, and provide significant SEO benefits.

“While anyone with a good topic and an opinion may be able to author a blog post,” says Mountain Media CEO and Search Engine Optimization expert, James Curley. “The art of Guest Blogging for SEO purposes requires so much more than simply writing interesting content. It requires an in-depth understanding of search engines, a wealth of expertise in search marketing and the ability to develop and properly execute a customized program that will deliver businesses with real results”.

Mountain Media’s comprehensive Guest Blogging Service includes the careful analysis and identification of popular blogs across the globe that may provide the best placement opportunity for the client. After negotiating with owners and editors of these carefully selected target blogs to secure optimum placement, Mountain Media’s skilled SEO Authors craft content based on the client’s specific marketing goals and then further work to meet the identified marketing strategy and drive results.

Mountain Media has been providing businesses with Search Engine Marketing services for over ten years and their team of experts boast a proven track record of success, having helped clients across a wide-array of industries, markets and disciplines to meet or exceed their online goals. Guest Blogging Services is a powerful tool in the arsenal of Search Marketing services that Mountain Media offers including:

  • Search Engine Optimization
  • Keyword Research
  • Content Development
  • Link Building
  • Blog Development
  • Shopping Feed Submission
  • Competitive Analysis
  • Reporting
  • PPC Campaigns
  • Google Tools Integration
  • Website Development
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Unrealistic Expectations In Web Development

It’s amazing what you can find on Craigslist. I spend a little time every few weeks seeing what kind of web design projects people post. It keeps me in the loop of what the local market place is in need of and of course, you never know, might find a good client in the process.

The posts are frequently laughable. Lots of promises to cut you in to what could be a million dollar business, as long as you provide a huge amount of development work for free, of course. Some pretty unrealistic expectations as well.

Take this post I came across today, for example:

“I need an INDEPENDENT website developer (Saratoga Springs)

I have a great idea for a website similar to that of facebook.com and I need someone to build this website. The idea is extremely marketable and is potentially worth millions. I need someone in this local area so I can meet with them and discuss the website and the contract to build it. So again it is very important if you reply to this ad you must be able to construct a website with similar abilities to that of facebook.com and you must be local as well.

So if you are interested then please call this number xxx-xxx-xxxx. “

Now, the rebuttal post (it was not I who wrote this, I swear. But, I’ll admit to wanting to!)

“RE: I need an INDEPENDENT website developer (Moronville)

Where to begin? Perhaps in a number-bulleted fashion?

1) You want a website designed that’s like Facebook, and you expect a single website-developer to do this work for… ? Do you have any idea how much it would cost to develop a site that resembles Facebook? Are you familiar with the software development lifecycle?

2) Why is Facebook worth billions? Because 500,000,000+ people use it. How many people do you think will use your website? A niche audience? A wide-ranging audience? If Facebook is worth $50billion, that means each user is worth roughly $100. For a startup website like you’re talking about, you won’t get the value/user of $100… probably more like $1 – $10… if that.

3) You’re an idiot. “

Whoever you are, I salute your candor. While I’m not as harsh, I do find myself frequently having similar conversations. Most of the time I feel pretty bad about it. It’s no fun bursting someones bubble with cold hard reality. I know that most web businesses fail. Success is the exception, not the rule. It takes knowledge, financing, dedication, hard work and a set of realistic expectations to make it work.

Anything is possible in this digital world, as it’s always been. The web doesn’t make it a sure thing.

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Search Marketing Space Will Be Healthy for a Long Time

Recession or not, the outlook for search marketing spending — both SEO and paid search advertising — is solid.

Spending on SEO will increase more than 110% by 2013 to $3.85 billion, according to eMarketer. Paid search advertising spending will increase 65% to $14.72 billion.

That level of additional spending portends enormous opportunities for every category of participant in the search ecosystem.

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