Businesses normally have a lot of questions about SEO, but, one branch that sometimes makes them scratch their heads is the difference between local SEO and traditional SEO. “What is local SEO and how is it different from normal SEO?” is a much more common question posed to digital marketers than people think. This among other frequently asked questions are what I’m going to answer in this article, but first, there’s something we should explain.
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There’s no question about it, landing pages and the forms that come with them, are two of the most important elements when it comes to lead generation. Without them, your marketing department would be extremely limited in how they could convert website visitors into leads, and eventually potential conversions. Landing pages help us direct site visitors to pages that have the ability to capture leads more successfully than forms on other web pages. Additionally, they help focus visitors on one specific offer or product, eliminating the distractions of everything else on your website.
However, converting visitors into leads, even with landing pages, is easier said than done. There are quite a few best practices when it comes to setting up and optimizing landing pages. So here’s a few tips to help improve better converting landing pages.
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Video marketing has successfully insinuated itself in almost every online experience and provides the perfect complement to content marketing. Regardless if the video is informative, comedic, or somewhere in between, videos are going to play a vital role in any brand’s future marketing strategy.
Demand Metric recently released a report that 70 percent of marketers are now using videos as part of their marketing strategies. Additionally, 82 percent of marketers surveyed indicated that video content marketing has proven successful when implemented. Given these figures, there is plenty of reasons to consider implementing video content marketing in your current marketing strategy. If you need any more proof of how essential video marketing has become to your marketing strategy, just check out the infographic below.
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So, you’ve made the leap and opened up a website to help sell your product. But, you want to make sure your customers have something to see when they land at your shiny new site. Well, this is where landing pages come in. Think of them as the complimentary bottles of water that you get when you check in to a hotel. They make you feel welcomed and mainly are there to help encourage you to possibly raid the mini-fridge later. However, a bad landing page can have customers go off your site faster than you can say bounce rate. Well, that’s what we’re here for, to help you make sure that when potential customers come to your site, they don’t want to leave. Here’s our list of the top 10 best practices you should use when building your landing pages.
Tip #1 – Why Do I Need A Landing Page In The First Place?
Good Question! Let’s break this down a bit before we answer it. First off, what is a landing page? Well, a landing page is a standalone page that’s tangentially attached to your website. They’re also designed for someone who’s on your site to complete an action, whether this is signing up for a mailing list, purchase something, it can also simply be used as a gate to gather information before the visitor gets to the main part of your site. Mainly, this page is used for someone to complete an action and leave the page. So if you’re looking to build a mailing list to help gain repeat customers, and let’s be honest here, who isn’t? Then that is why you need a landing page or several for your site.
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Theo from Mountain Media here again for another SEO Rundown. I know that it has been a bit since my last post but it has been very here at Mountain Media and as such I’ve had little time for making this video. However, I feel that with the rollout of Penguin 3.0, it was high time I sent out this video.
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