Hey All,
This is Theo from Mountain Media and this is your Friday SEO Rundown. Every other Friday I’ll be going through some of the big trending issues in SEO and giving each of them a brief moment in the sun.
Continue reading “SEO Rundown – Sept. 5”
As I sat down at my desk this morning, I asked myself – what topic do I feel like writing about today? I’m always looking for engaging and shareable content that not only I would want to read about, but I think others are generally interested in reading as well. I must admit, sitting in front of the computer with writer’s block might be the worst possible thing that can happen, especially during billable work hours. As I jump from one idea to the next, I find myself having some pretty scattered thoughts and I wonder, how can I possibly write an article in this state of mind? The answer – you can’t.
Rather than wasting time trying to come up with a topic that you can’t stay focused on for more than two minutes, here are the things I did in order to get myself over my writer’s block. If you’re facing the challenges of writer’s block, hopefully this article can help you get back in the zone too!
Continue reading “How I Overcame the Worst Case of Writer’s Block Ever”
Content marketing has become the new buzz phrase in the digital space. It refers to the creation and distribution of media and published content in order to attract and engage a clearly defined target audience.
Most website owners understand the importance of unique web content. However, producing unique content that not only captures your audience’s attention, but also holds that attention, converting folks into profitable customers is still a budding concept. While most ecommerce websites do not rely heavily on content, they do use it to promote return visitors and customer loyalty.
The idea of content marketing is that you can communicate with potential customers without hard selling. Instead, you have a conversation with customers, giving them the information they need to make their own purchase decisions. In the process, you deliver a valuable message to customers who should reward you with their business and loyalty. The nuts and bolts of content marketing include social media, video and web.
You can develop an effective content marketing strategy by using, what we call, the “three C’s”: conversation, creativity and consistency.
Continue reading “The 3 C’s of Content Marketing”
It’s easy to call yourself a writer these days, especially when almost everyone is a blogger which as we all know, doesn’t require any technical writing skills in order to be published. When it comes down to it, what sets a good writer apart from the rest of the population is the ability to be captivating with your words, and to understand that it’s more than just knowing how to put sentences together.
If you want to make a difference in the world of writing, it’s imperative to know and understand the steps that are required to have engaging, read-worthy content that people want to talk about. Here are five steps worth taking that will lead you to writing success, regardless of your writing experience.
Continue reading “5 Steps to Writing Read-Worthy Content”
Here at Mountain Media, we often get asked the question: How can I make a website that people can enjoy and that ranks well in search engines? While the question is great, the answer is rather complicated.
As of late, Google has made changes to its algorithm to ensure quality websites outrank inferior websites. Through two Panda refreshers and one Penguin update, Google has made it easier to pinpoint and penalize those who create poor content by using keyword stuffing and unnatural language. At first, these updates left website owners at risk for big penalties including lowered rankings or being dropped altogether in Google’s search index. In turn, these websites risk a serious and costly drop in web traffic. For an ecommerce website, this can be extremely detrimental. These updates, as well as the inevitable future updates to search engine algorithms, are dramatically changing the role of SEO. While keywords are still important to a website, great content must be written for the benefit of the readers.
Continue reading “Why Content is Still King For Ecommerce Sites”
