So, you’ve made the leap and opened up a website to help sell your product. But, you want to make sure your customers have something to see when they land at your shiny new site. Well, this is where landing pages come in. Think of them as the complimentary bottles of water that you get when you check in to a hotel. They make you feel welcomed and mainly are there to help encourage you to possibly raid the mini-fridge later. However, a bad landing page can have customers go off your site faster than you can say bounce rate. Well, that’s what we’re here for, to help you make sure that when potential customers come to your site, they don’t want to leave. Here’s our list of the top 10 best practices you should use when building your landing pages.
Tip #1 – Why Do I Need A Landing Page In The First Place?
Good Question! Let’s break this down a bit before we answer it. First off, what is a landing page? Well, a landing page is a standalone page that’s tangentially attached to your website. They’re also designed for someone who’s on your site to complete an action, whether this is signing up for a mailing list, purchase something, it can also simply be used as a gate to gather information before the visitor gets to the main part of your site. Mainly, this page is used for someone to complete an action and leave the page. So if you’re looking to build a mailing list to help gain repeat customers, and let’s be honest here, who isn’t? Then that is why you need a landing page or several for your site.
Continue reading “8 Landing Page Best Practices”
Picture this: you’re out at a trade show or convention, selling your products or services to the thousands of people walking past your booth, when finally a customer approaches you with a serious inquiry into what you’re selling. They’re more than interested – they actually want to buy, right then, right there. They pull out their wallet only to ask you if you accept credit cards because they don’t carry cash, and what can you say, other than, “I’m sorry, we don’t have the capability of accepting credit cards on the go”?