Technology Then and Now – A Look Back at The 90’s

Believe it or not, there was a time before the iPhone, Facebook and Twitter existed. In fact, there was even a time before YouTube, Instagram and even Pinterest! As hard as it is to remember what it was like 15-20 years ago, each of these technologies and social media networks we use every day were something else in our lives. Since I love the 90’s (as everyone else should) and love to reminisce, I think it’s time to take a trip down memory lane and remember what life and social media was like back then!

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Social Media 101 for College Graduates

someecards.com - Whenever I'm Facebook stalking someone and find out their profile is public, I'm like a kid in a candy store. 546 pictures? Don't mind if I do!

Ah, graduation season. The best time in a young person’s life; between leaving a place of independence and stepping into the real world for your first chance at building your professional career. While many college students are currently preparing for the real world at this point (hopefully), most seniors are more focused on acing their final exams before graduation as opposed to cleaning up their act in the online world.

So, what’s the problem here? Well… since just about everyone has an online history, that means that everything you’ve done, especially in the past four years in college, is probably readily available with a simple Google search. Before beginning your full-time job search, here are some critical steps you need to take in order to clean up your online presence.

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Your Brand and the New Google+ Cover Photos

If you’re not on Google+ yet, you should be. If you recall in a previous article, I mentioned the reasons why Google+ is an important social media network to be on in 2013, and with recent changes to their platform, there’s no better time than now to jump in. One of the most recent changes you might notice is the increased size of cover photos on profile and business pages. Rather than the previous 180 px cover photo size, they are now sized at 2120 x 1192. While this dramatic size change is forcing brands to replace their old images with new ones, finding the perfect image to fill this rather large space is important for your brand. Make the most of your Google+ cover photo by following the tips below.

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The Basics of Google Authorship Markup

With another impending Google update seemingly just around the corner, Internet marketers worldwide are now scrambling to see if they can’t figure out what the “next big thing” in SEO will be. It seems to most web professionals that Google is working to maximize their own social media platform use by incorporating Google Authorship signals into its algorithm when determining search engine rankings. So, what does this mean for small businesses, bloggers and webbies alike? It means we better get familiar with Google Authorship, and we better get familiar with it now.

What is Google Authorship?

Google Authorship is basically Google’s way of making their social media platform more significant to search engine results than any other social platform. It’s also a way for Google to identify “authors” with authority. What Google Authorship does is identifies an actual human being associated with a page or blog post on a website. And since Google loves humans and users, of course this is going to quickly become a major factor in signaling a “good” page to Google. The fact is, if a real person is associated with a page in cyberspace, it’s likely to be more reliable than a page without the author linking, as those pages might as well be run by robots as far as the search engines are concerned.

So in a digital world of user-friendliness, it actually makes a lot of sense that Google’s next update would put a shift in focus much heavier on the actual users themselves. Visitors to websites want to see content and read words written by humans. Google Authorship is Google’s way of identifying those pages that comply with this idea.

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5 Reasons to Take a Vacation from Social Media

For anyone in their twenties, it’s almost comical to think back to what it was like growing up before social media existed. While the Internet was still on it’s way to taking over the world, our first virtual form of “instant” social communication was through AIM. As most of us have drank the koolaid and joined social media networks like Facebook, Twitter and Google+, we’ve grown accustom to instant gratification and knowing what’s happening with everyone and everywhere in the blink of an eye.

Don’t get me wrong, social media is without a doubt an incredible resource for us to learn about what’s happening in the world, but at the same time, it’s critical we take a break from it all every once in a while. Before you yell out a big “WHAAAAAT?!?”, just hear me out. I get it, social media never takes a vacation, so how can we and more importantly, why would we? Whether you use it every day or once a week, everyone, and I mean everyone needs a break from social media, and here’s why.

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