To see is to believe. Buyers need to see the actual condition of the product, in order to believe that it is worth the money they pay for it. They need to see that its actual size will fit for its purpose like in the case of clothes. They need to see its actual color and design, to believe that it is really amazingly beautiful. They need to see the brand, to believe that it is truly trusted.
High quality photos help buyers see the solutions to all the mentioned needs. In effect, they help buyers believe in the product – resulting in bigger sales.
There are other reasons why a good photo is e-commerce site worthy. Images help readers skim through the highlights and skip the word-for-word details of product description. Images being shareable provide more audience to get to know the product. Images contribute to a better SEO or search engine optimization because they include alt-text and file names which give indexers more data to pull from, so more chances of landing to higher ranks.
Therefore, taking high quality photos is mandatory for a successful e-commerce website. Read on.
1. Get your lighting right.
As much as possible, avoid using LED powered flash on your smartphone because most of the times it results to irregular complexions on your photos. Use natural light instead, it is for free anyway. Just be vigilant of the shadow, unless you deliberately want it to appear in your photo.
As positive as it can get about the availability of the natural light, sunlight is still unpredictable. The solution is a legit photography lighting kit. The kit must include lights functioning in continuous mode. With this mode you can never go wrong; because it also adds depth to your shots while making your previews more accessible to you.
Another option you can go for is lighting equipment is a way to go. With proper setup, your subject will be amazingly emphasized.
2. Lightbox is very important in product photography.
Having a nice and glare-free product photograph is every seller’s dream and a light box can help in achieving that dream. It gives your photos professional and stylistic look.
That black or white backdrop ensures that your product gets all the attention it needs. The LED lights that come with the lightbox also promotes more focus factor to your photo. Also, lightbox is portable so it is easy for an on the go photo setup.
The aim of product photography is to make sure that the subject is in focus and so the light box is perfect for the job.
3. Operate with a tripod.
Here are some reasons why you should use a tripod. Stability is the most obvious reason.
Your hands will never be perfectly stable no matter what you do and also don’t forget that even the slightest vibration can ruin your picture.
Camera levels are also achieved easily when using a tripod. Tripod can adjust the different levels of your camera so the angles for taking your photos are limitless.
The time it takes for setting up a tripod is actually not a disadvantage. It helps you tame that excitement of taking a random and pointless picture in the hope that something good will just come out. It helps you allot time in feeling the environment, light, and setting.
4. The solution is a proper resolution.
Computers highest display is 72 pixels per inch and so your camera must have a resolution that will look decent with this. This is the minimal and not a problem for smartphones camera or a high resolution digital camera.
In fact, with the above minimum requirement, you will have a wide variety of cameras to choose from. Just remember that the resolution must not be too big because it will also affect your image loading time.
But contrary to what was mentioned, in the editing part, always consider the rule of thumb. Always use the largest possible resolution because it is much easier when you have more information to edit.
In other words, the solution is a proper resolution!
5. Retouch your photos tastefully.
This is all about photo editing in e-commerce. When you want to sell a product, you have to make it look at its best. Product retouching allows you to do that by adding new detail or by making modifications in order to attain perfection in the product’s shape, texture and color.
You may use yourself Photoshop to get your own opinion and touch to it or you may ask a photo editor to handle the job and see things in another perspective.
To help you decide on that matter, ask yourself if you have the skill for the different aspects of product retouching. This includes image cropping so that the customer will have a good view. Good color correction so that a product is livelier. A good technique in noise reduction so that extra luminance is eliminated and color noise is well regulated.
Everybody loves a crisp picture. Following these tips to make one will set your e-commerce on the right track. People will love your product.