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9 Ways To Help Make Social Media Effective For eCommerce

Social media, it invades every part of our day. We’re checking it at work, checking in at restaurants and bars to show our friends where we’re socializing. Posting our vacation pictures to show people where we went. It is one of the main activities people take part in online all the time. So syncing a social media experience with your e-commerce store offers you the chance to help drive added value to your audience and paying customers alike. So with that said, let’s take a look at 9 different ways that will make social media effective for your online store.

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SEO Rundown 10/20

Hey All,

Theo from Mountain Media here again for another SEO Rundown. I know that it has been a bit since my last post but it has been very here at Mountain Media and as such I’ve had little time for making this video. However, I feel that with the rollout of Penguin 3.0, it was high time I sent out this video.

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Google Penguin 2.0: What the Future Looks Like For SEO

Penguin 2.0 is finally here! As Google’s latest attempt to combat spammy websites and black hat SEO tactics, this algorithmic update is said to be more comprehensive than the first Penguin update. However, unlike its Panda counterpart, Penguin 2.0 will focus primarily on backlink patterns, anchor text and poor link building practices.

According to Matt Cutts, websites that visitors naturally want to explore and share its content should not be negatively affected. Cutts urges that webmasters and practitioners of white hat SEO continue doing what they’re doing as Penguin 2.0 rolls out. However, with big algorithmic updates come big changes for SEO. Here’s what you can expect.

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Why Content is Still King For Ecommerce Sites

Here at Mountain Media, we often get asked the question: How can I make a website that people can enjoy and that ranks well in search engines? While the question is great, the answer is rather complicated.

As of late, Google has made changes to its algorithm to ensure quality websites outrank inferior websites. Through two Panda refreshers and one Penguin update, Google has made it easier to pinpoint and penalize those who create poor content by using keyword stuffing and unnatural language. At first, these updates left website owners at risk for big penalties including lowered rankings or being dropped altogether in Google’s search index. In turn, these websites risk a serious and costly drop in web traffic. For an ecommerce website, this can be extremely detrimental. These updates, as well as the inevitable future updates to search engine algorithms, are dramatically changing the role of SEO. While keywords are still important to a website, great content must be written for the benefit of the readers.

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