Google Penguin 2.0: What the Future Looks Like For SEO

Penguin 2.0 is finally here! As Google’s latest attempt to combat spammy websites and black hat SEO tactics, this algorithmic update is said to be more comprehensive than the first Penguin update. However, unlike its Panda counterpart, Penguin 2.0 will focus primarily on backlink patterns, anchor text and poor link building practices.

According to Matt Cutts, websites that visitors naturally want to explore and share its content should not be negatively affected. Cutts urges that webmasters and practitioners of white hat SEO continue doing what they’re doing as Penguin 2.0 rolls out. However, with big algorithmic updates come big changes for SEO. Here’s what you can expect.

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