Too often, the newsroom on a website is merely a home for old press releases. While it can be a struggle to provide up-to-date news, press releases can help improve search engine rankings for your website. This alone is reason enough to have a newsroom on your website—not to mention the valuable content that revolves around your keywords and is of interest to search engines and customers alike.
Here’s a list of what should be included in your online newsroom:
- High resolution photos
- Executive bios
- Corporate backgrounders
- Video content
- RSS feeds
- Opt-in email
- Contact information
- Social sharing buttons
Continue reading “Online Newsroom Tips For Your Website”
