9 Ways To Help Make Social Media Effective For eCommerce

Social media, it invades every part of our day. We’re checking it at work, checking in at restaurants and bars to show our friends where we’re socializing. Posting our vacation pictures to show people where we went. It is one of the main activities people take part in online all the time. So syncing a social media experience with your e-commerce store offers you the chance to help drive added value to your audience and paying customers alike. So with that said, let’s take a look at 9 different ways that will make social media effective for your online store.

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The 3 C’s of Content Marketing

Content marketing has become the new buzz phrase in the digital space. It refers to the creation and distribution of media and published content in order to attract and engage a clearly defined target audience.

Most website owners understand the importance of unique web content. However, producing unique content that not only captures your audience’s attention, but also holds that attention, converting folks into profitable customers is still a budding concept. While most ecommerce websites do not rely heavily on content, they do use it to promote return visitors and customer loyalty.

The idea of content marketing is that you can communicate with potential customers without hard selling. Instead, you have a conversation with customers, giving them the information they need to make their own purchase decisions. In the process, you deliver a valuable message to customers who should reward you with their business and loyalty. The nuts and bolts of content marketing include social media, video and web.

You can develop an effective content marketing strategy by using, what we call, the “three C’s”: conversation, creativity and consistency.

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The Basics of Google Authorship Markup

With another impending Google update seemingly just around the corner, Internet marketers worldwide are now scrambling to see if they can’t figure out what the “next big thing” in SEO will be. It seems to most web professionals that Google is working to maximize their own social media platform use by incorporating Google Authorship signals into its algorithm when determining search engine rankings. So, what does this mean for small businesses, bloggers and webbies alike? It means we better get familiar with Google Authorship, and we better get familiar with it now.

What is Google Authorship?

Google Authorship is basically Google’s way of making their social media platform more significant to search engine results than any other social platform. It’s also a way for Google to identify “authors” with authority. What Google Authorship does is identifies an actual human being associated with a page or blog post on a website. And since Google loves humans and users, of course this is going to quickly become a major factor in signaling a “good” page to Google. The fact is, if a real person is associated with a page in cyberspace, it’s likely to be more reliable than a page without the author linking, as those pages might as well be run by robots as far as the search engines are concerned.

So in a digital world of user-friendliness, it actually makes a lot of sense that Google’s next update would put a shift in focus much heavier on the actual users themselves. Visitors to websites want to see content and read words written by humans. Google Authorship is Google’s way of identifying those pages that comply with this idea.

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