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Social Media 101 for College Graduates

someecards.com - Whenever I'm Facebook stalking someone and find out their profile is public, I'm like a kid in a candy store. 546 pictures? Don't mind if I do!

Ah, graduation season. The best time in a young person’s life; between leaving a place of independence and stepping into the real world for your first chance at building your professional career. While many college students are currently preparing for the real world at this point (hopefully), most seniors are more focused on acing their final exams before graduation as opposed to cleaning up their act in the online world.

So, what’s the problem here? Well… since just about everyone has an online history, that means that everything you’ve done, especially in the past four years in college, is probably readily available with a simple Google search. Before beginning your full-time job search, here are some critical steps you need to take in order to clean up your online presence.

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Blogging in A PCI Compliant Ecommerce World: Tips and Tricks

It came up in an office discussion the other day here at Mountain Media what would be within best practice and of maximum benefit when it comes to blogging for ecommerce sites. Sure, you can write your topics surrounding your products and give customers more insight into what it is your site sells, or you can give anecdotal stories about your company and who you are or even post photos of your staff with a story from the day. But what we were discussing in our offices went much further than just topic selection.

I thought it would be best, then, to attempt to clear up some of the questions that many marketers and business owners have when it comes to blogging for an ecommerce site. With some help from our Project Manager here at Mountain Media, Matt Sawyer, we were able to come up with some tips and tricks for implementing, designing and populating an ecommerce blog.

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The 3 C’s of Content Marketing

Content marketing has become the new buzz phrase in the digital space. It refers to the creation and distribution of media and published content in order to attract and engage a clearly defined target audience.

Most website owners understand the importance of unique web content. However, producing unique content that not only captures your audience’s attention, but also holds that attention, converting folks into profitable customers is still a budding concept. While most ecommerce websites do not rely heavily on content, they do use it to promote return visitors and customer loyalty.

The idea of content marketing is that you can communicate with potential customers without hard selling. Instead, you have a conversation with customers, giving them the information they need to make their own purchase decisions. In the process, you deliver a valuable message to customers who should reward you with their business and loyalty. The nuts and bolts of content marketing include social media, video and web.

You can develop an effective content marketing strategy by using, what we call, the “three C’s”: conversation, creativity and consistency.

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Benefits of Using a Press Release

Back in January, I wrote about the benefits of working with public relations professionals. More specifically, how developing engaging, keyword-and-human-friendly content is the key to creating high-quality websites. I also briefly touched upon the press release as an effective SEO tactic.

Today, I am going to discuss the benefits of using a press release, in regards to your website and overall brand reputation. The purpose of writing and distributing a press release is to get your news in front of as many people as possible. An online press release distribution service is the quickest and easiest way to do this. The beauty of using a distribution service is that thousands of journalists have access to these services. And the media are always looking for new and interesting information that they can transform into a newsworthy story. Here are the benefits of using a press release.

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Your Brand and the New Google+ Cover Photos

If you’re not on Google+ yet, you should be. If you recall in a previous article, I mentioned the reasons why Google+ is an important social media network to be on in 2013, and with recent changes to their platform, there’s no better time than now to jump in. One of the most recent changes you might notice is the increased size of cover photos on profile and business pages. Rather than the previous 180 px cover photo size, they are now sized at 2120 x 1192. While this dramatic size change is forcing brands to replace their old images with new ones, finding the perfect image to fill this rather large space is important for your brand. Make the most of your Google+ cover photo by following the tips below.

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