Why a Modern Website Design is Key to Your Digital Marketing

digital marketing

Too many companies pour intense amounts of time and resources into digital marketing efforts such as paid ads, blogging, social media marketing, and more when they don’t have the solid foundation that they need to excel. Any successful digital marketing strategy needs a responsive, well designed and fleshed out website to represent your brand. All the digital marketing tactics and strategizing in the world won’t be able to save you if customers stop engaging because your website design isn’t up to par.

The many different aspects of a company’s online presence do not work in separate silos, cordoned off from each other. Successful digital marketing requires that all a company’s online spaces work together, synchronize, and support each other. Branding should be clear and consistent. All your digital marketing should funnel your prospects to a central online space where they can go to learn from, engage with and purchase from you. That space, your online home, should be your website. Your customers are your guests, and you don’t want them to walk into a home that is messy, poorly designed, unappealing, or dysfunctional. Your online ads, business listings and social media profiles should be directing potential clients to a fast, responsive, well-designed website where they can get all the information they need and contact you easily.

Eye-catching, excellent website design is a necessity for your digital marketing efforts to reach their maximum potential in the current market. Everyone has moved some part of their business to an online space. The competition is significantly higher than it was even only a few years ago. With so many brands vying for people’s attention, you need a website design that will immediately leave a positive impression. Basic templates that look as if they were released when Facebook was still a new site simply won’t get anyone to take your company seriously.

Just as important as the visual design of your digital marketing is the content of the website itself. If your website only has a few sentences barely explaining your service or product, Google won’t show you to potential customers and the few folks that do see your website will not think much of it once they get there. Develop and invest in the content of your website. Explain your brand and the benefits you provide clearly, but also in enough detail to keep people engaged. Consider your website design as you flesh out your site with content as well—imagine the way potential customers will navigate your site so your present information in a way that will make sense to them. Google will pick up on the way you benefit your visitors, which will help increase your rankings, and those who visit your site will stay on the path you want them once they are there.

Another important factor to consider is the responsiveness of your website design. Are you only thinking of desktop and laptop users when putting your site together, or are you also considering smartphone and even tablet users? A website that only appeals in one form factor will immediately put off a massive part of your potential customer base. It isn’t controversial to say that most people research products and services on their mobile devices first. Your digital marketing will not succeed if your website design is lacking either when a customer gets their first impression on their smartphone or when they follow up later that day on their desktop.

It’s not easy to compete with countless businesses in your industry, but it’s even harder online when you’re competing with everything else on the Internet just to grab people’s attention. If you want a website design that will give your digital marketing efforts the foundation they need, reach out to us today.

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What’s New On The Mountain?

Mountain Media is proud to announce that we have expanded our data center resources and services to compete with the likes of Amazon Web Services (AWS) and Microsoft Azure (cloud computing service). We can now deliver full fault tolerance in not one but two separate tier-3 data centers synced via a 10Gbps (5ms) connection. We started with a refresh on all hardware and network gear, utilizing solid-state drives (SSDs), ultra-fast processors, RAM and network cards to deliver 10x the throughput of our prior data center; which was fast, stable and secure. Next we implemented the last versions of VMware vSphere Enterprise & Veeam Enterprise management platforms.

The results have been phenomenal.

Applications that are heavy on processing data have reduced run times to one third. Customers that cannot tolerate downtime are embracing the service. You now have the option to power your mission critical applications in scalable, redundant data centers at significant savings when compared to other providers.

New Data Center Features Include:

  • 1.5 Gbps DDoS Protected bandwidth
  • Infrastructure built on solid state drives
  • Second data center with duplicate hardware, automatic failover and failback
  • Daily off-site back up
  • 24 x 7 x 365 monitoring & support
  • 24 x 7 x 365 in-house security officers, perimeter fencing, mantrap entries, IP
  • DVR cameras, biometrics and keycard scanners.
  • SOC 1 Type 2 and SOC 2 Type 2, PCI DSS, ISO 27001 and HIPAA compliance

If you would like to inquire about a hosting solution for your company please reach out to us:

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Is This for the Customer or the Google Bot?

customer-google.png

A customer of our’s asked the following question and I thought it would be a good topic for a blog post.

Question: “Is this featured product function for the customer or is this for the google bot?” He was asking if it is important to use the “related products feature” that is seen on many ecommerce sites.

Related products have a positive effect on both customers and google. For customers it can help them find what they are looking for and also can lead to an upsell of an accessory. For Google it is great way to build internal links. Product pages often suffer from only having 1 link to them. One of Google’s ranking factors is how many links does an internal page have? Google see a page that has 10, 50 or 100 links to it as more important then pages that have just one link. Product pages often only have only one link from the product list view. If the product is in more than one category it will have a link from each category. Google does look at the total number of internal links as a ranking factor and a plus for Domain Authority.

That being said Google penalize a site when you do stupid stuff, so a good rule of thumb is to ask yourself “is it good for my customer?” Ultimately thats what Google rewards, sites that people like and are user friendly.

A typical strategy I like to use on big ecommerce catalogs is to add eight related products to every product in the system. From a customer’s standpoint, if they are buying a ski helmet they may also need goggles’ facemask, gloves, whiskey, a flask, etc. If you can’t find something that is directly related then the next item in the category can work (offering a slightly different option). One way to get it done is to take the first eight products in a category and make them each related to each other. This would assure that each of those pages has eight internal links. Then move on to the next group of eight products and do the same.

At the end of the process almost every product page should have about eight or more internal backlinks. Mixing it up a bit is a good idea. Do not go overboard, alway try and put the user/customer first.

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