2016 isn’t the first year that predicted to be link building’s swan song and most likely won’t be the last year predicted either. However, link building has become much more nuanced and has come a very long way from the era of spam and botted links from the pre-Penguin days. Today, I’m going to share with you my perspective on link building and why it should still be an integral part of your digital marketing strategy.
Continue reading “Link Building in 2016: Is It Still Worth The Effort?”
With the close of 2015, we saw many significant changes to the search landscape. From Google revealing their search guidelines and Rank Brain to Panda being integrated into their search algorithm. With another Penguin rollout imminent in the beginning of 2016, SEOs should be prepared to weather the aftershocks of the changes from the end of 2015 along with the current tumultuous search landscape. In short, expect the unexpected with search in 2016 and make sure you and your clients are prepared by avoiding these common pitfalls.
Continue reading “9 SEO Pitfalls To Avoid In 2016”
Penguin is, without a doubt, one of Google’s most impactful algorithm updates to date. First rolled out in 2012, it penalized thousands of websites in its first run. Site owners became vigilant against suspicious backlinks and became driven to get rid of any link that might hint at being spammy.
Since then, webmasters have been kept on their toes by Penguin’s rollouts as Google continues to improve their definition of what is and is not a good link. One way to determine whether or not your link profile contains good links is to be aware of your link risk and managing it effectively.
Continue reading “Link Risk Management is Critical to SEO Success”
Does paid search, often referred to as SEM (search engine marketing) and PPC (pay-per-click) work for selling to other businesses? Should a B2B company invest in PPC and if so, what are the critical elements for PPC that are needed to generate an acceptable ROI? Continue reading “B2B and Paid Search: Is It Effective?”
With the holiday season knocking on our door, it’s not just holiday shoppers scrambling at the last minute this holiday. If you’re still looking for a last minute boost for your holiday rankings, you’re not out of luck yet, but your window of opportunity is closing quicker and quicker. One great and easy way to help with your holiday marketing is to use social media. Instagram is a great way to not only show off your products but also a great way to help engage potential and current customers. So without further ado, here are some of our last minute tips to give your holiday marketing a boost.
Continue reading “Instagram The Holidays”
