In the past we’ve talked about the best practices for landing pages we’ve even given tips about some ways to help improve conversions. However, one thing we haven’t gone over yet with landing pages is using video to help you get your message to your customers.
The long and short of it is video should be used on your landing pages whenever possible. It provides your customer with a way to passively engage with you and experience your message with little effort on their part.
A case study by Eye View Digital showed that by using video you can possibly increase your landing page’s conversion rates by up to 80%! As a certain car dealer says, “That’s Huge!” Additionally, people have been inundated with video since the middle of the 20th century. Web-based video content has such an impact on the way content is consumed it’s what made YouTube the internet’s video search engine.
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With Google making local results more and more prevalent these days, especially with the incoming “buy now” button, Local SEO is more then a convenience, it is quickly becoming another necessity for businesses to succeed.
The internet has opened the doors to countless opportunities. For artists and writers, it has allowed them to showcase and promote their work online and reach out to new audiences they might not have otherwise reached. For businesses, this allows you to expand your presence while not having to worry about investing in more brick-and-mortar stores. If you run a business that has an online store in addition to its brick-and-mortar locations, you should seriously consider investing in your online presence. Not only is it cost-effective, but when done right, can help you attract the right customers faster. The solution: Local SEO.
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With us now more than a month into Google’s “Mobile-Friendly” update the writing is clearly on the wall to make sure your customers can reach your content anytime, anywhere. Just to give you an idea how important it is to make sure your landing pages are mobile friendly, last year, eMarketer did a study predicting that smartphone usage was going to break the 2 billion mark. Additionally, earlier this month, Google released a statement saying that mobile has surpassed desktop usage for search. So with that in mind we’ve put together 10 of the best top practices you should consider when updating your landing pages to meet your audience’s mobile needs.
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When selling your products online, the design of your e-commerce website can greatly impact your online sales. The design of your e-store has gone from a convenience to a significant strategy element for businesses. It can help a business establish their identity, develop its brand, and make its products stand out from the competition. However, you need to tread carefully when designing your site. The wrong web design could cost you potential income and have an overall negative impact on your business. But, there is a silver lining to this cloud, following these tips will get you on to a better user experience and improved sales numbers.
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There’s no question about it, landing pages and the forms that come with them, are two of the most important elements when it comes to lead generation. Without them, your marketing department would be extremely limited in how they could convert website visitors into leads, and eventually potential conversions. Landing pages help us direct site visitors to pages that have the ability to capture leads more successfully than forms on other web pages. Additionally, they help focus visitors on one specific offer or product, eliminating the distractions of everything else on your website.
However, converting visitors into leads, even with landing pages, is easier said than done. There are quite a few best practices when it comes to setting up and optimizing landing pages. So here’s a few tips to help improve better converting landing pages.
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