Penguin is, without a doubt, one of Google’s most impactful algorithm updates to date. First rolled out in 2012, it penalized thousands of websites in its first run. Site owners became vigilant against suspicious backlinks and became driven to get rid of any link that might hint at being spammy.
Since then, webmasters have been kept on their toes by Penguin’s rollouts as Google continues to improve their definition of what is and is not a good link. One way to determine whether or not your link profile contains good links is to be aware of your link risk and managing it effectively.
Continue reading “Link Risk Management is Critical to SEO Success”
With us now more than a month into Google’s “Mobile-Friendly” update the writing is clearly on the wall to make sure your customers can reach your content anytime, anywhere. Just to give you an idea how important it is to make sure your landing pages are mobile friendly, last year, eMarketer did a study predicting that smartphone usage was going to break the 2 billion mark. Additionally, earlier this month, Google released a statement saying that mobile has surpassed desktop usage for search. So with that in mind we’ve put together 10 of the best top practices you should consider when updating your landing pages to meet your audience’s mobile needs.
Continue reading “5 Things To Think About With Mobile Landing Pages”
There’s no question about it, landing pages and the forms that come with them, are two of the most important elements when it comes to lead generation. Without them, your marketing department would be extremely limited in how they could convert website visitors into leads, and eventually potential conversions. Landing pages help us direct site visitors to pages that have the ability to capture leads more successfully than forms on other web pages. Additionally, they help focus visitors on one specific offer or product, eliminating the distractions of everything else on your website.
However, converting visitors into leads, even with landing pages, is easier said than done. There are quite a few best practices when it comes to setting up and optimizing landing pages. So here’s a few tips to help improve better converting landing pages.
Continue reading “8 Simple Tips For Improving Landing Pages”
Continuing from the last two weeks, we’ve covered what platforms could be a good fit for your business along with researching the best keywords for your products. Then, we went over how to structure your account and set up budgets for your ads. Today, in our final part, we’re going to go over global campaign settings and how to set up split testing for your ads. So, without further ado, let’s get started!
Continue reading “PPC Crash Course for E-Commerce Part 3”
So last week, we went over an introduction and the basics of what you want to look for when doing advertising for your e-commerce business. This week, we’ll be going over structuring and budgeting your PPC campaigns. So, let’s dive in!
Continue reading “PPC Crash Course for E-Commerce Part 2”