2016 isn’t the first year that predicted to be link building’s swan song and most likely won’t be the last year predicted either. However, link building has become much more nuanced and has come a very long way from the era of spam and botted links from the pre-Penguin days. Today, I’m going to share with you my perspective on link building and why it should still be an integral part of your digital marketing strategy.
So you’re selling a product and you’ve come up with a fantastic e-commerce site. But, you seemed to have reached the ceiling when it comes to growth in your different marketing channels. You’ve seen the ads on Google’s search results and have seen the ads when researching different products, and it made you curious. Congratulations! You’ve just discovered PPC, which is going to be our focus topic for this week. So follow along, we’ll get you started down the road of making sure you know what platforms there are to choose from, what analytics you should pay attention to, and how to get started becoming a PPC monster!