This week, we’ve decided to try something a bit different and bring to you our very first ever video blog! In this week’s episode, we explain just why user generated content is so important for a website, especially in ecommerce, and how and where you can implement it on your own website for maximum benefit. Sit back, watch and enjoy!
Continue reading “The Benefits of User Generated Content and How to Implement It”
As of late, SEOs have pointed out the benefits of working with public relations (PR) professionals. More specifically, Ken McGaffin of Search Engine Watch pointed out ten reasons why PR should be on your radar in 2013. As Ken mentions, the latest Google Panda and Penguin updates have put an emphasis on high quality websites that include unique content and powerful backlinks, as well as how partnering with PR is a great business tactic.
I can empathize with the groans of frustration from SEOs around the world. Why would Google do this to us?? The answer is simple: Search engines want to provide the best user experience possible, period. Therefore, sites that offer little value to users or include duplicate content from other websites are going to drop significantly in rankings (as we’ve already seen). Contrarily, high-quality websites that offer original content and useful information to users will see a spike in search engine rankings.
Continue reading “PR & SEO: A Match Made In Cyber Heaven”
Marketing experts agree, blogging has quickly become one of the best methods to attract interest and drive traffic to a business or a product.
While previously considered a mere social tool, Blogs have now become a reliable and trusted source of news and information for hundreds of thousands of people everyday and with this growing trend, the trend for professional blog services who can tactfully perform posting for business (along with building effective search-engine marketing strategies and demonstrate proven results) are also on the rise!
Professional Guest Blogging Services have not only been shown to boost business or product popularity but also to enhance public relations, offer indirect sales opportunities, and provide significant SEO benefits.
Continue reading “Blogging to Boost Your Bottom Line”
Recession or not, the outlook for search marketing spending — both SEO and paid search advertising — is solid.
Spending on SEO will increase more than 110% by 2013 to $3.85 billion, according to eMarketer. Paid search advertising spending will increase 65% to $14.72 billion.
That level of additional spending portends enormous opportunities for every category of participant in the search ecosystem.
If you’re an online merchant, you already understand the importance of having a professional looking website. But do you know which ecommerce features are essential to making your website successful at selling and managing your product?
To help you navigate the sea of competing ecommerce platforms and identify the best solution for your business, I’ve compiled this list of top ten must-have ecommerce features that you should be looking for (and asking questions about) as you seek a suitable shopping cart to serve your online store.
Continue reading “Top 10 Must-Have Ecommerce Features”
