Is Internet Marketing a Good Fit for your Business?

internet marketing

The simple answer is maybe. If you’re seeking ways to get your business to a wider audience, are willing to invest money and time, and have clearly identified your ideal audience, then yes, internet marketing may be a good fit for your business. If you think it will magically get the perfect leads to your inbox, cost nothing, and fix a failing business, then no, digital marketing is not what you need.

At Mountain Media, we specialize in building websites, internet marketing (also called digital marketing), website hosting, and Seach Engine Optimization (SEO). If you’re ready to take the leap to digital marketing, we’re here for you!

Internet Marketing in a Nutshell

Years ago, I worked for a social media manager who had a restaurant client. Their primary business was breakfast and lunch sandwiches, featuring a special sandwich each day. This was back in 2010 when social media was primarily Facebook.

Businesses were just starting to figure out how they could get a foot in the door to meet their ideal customers. On the surface at least, it seemed like a great place to market a restaurant, which it was, but it was not a cure for lousy tasting sandwiches and poor service. It’s still like that today.

  • Internet marketing is NOT a cure for a failing business or a bad product. Whether it’s a restaurant with a terrible meatball grinder or an IT services firm without a clearly defined target market, digital marketing isn’t the answer. The problems run deeper than getting customers in the door.
  • Internet marketing is a marathon, not a sprint. Unless you already have an established brand or a well-known family name, it’s unlikely social media will sell your product overnight. It takes time to build an online audience that acts, even if the call to action is clear. Many businesses will offer an opt-in like subscribing to a newsletter where they can build trust and tell their audience about their business. Over time, this will get them warmer leads and yes, eventually customers.
  • Follow up with leads. If you are investing time and money in an internet marketing strategy and implementation, then it is important to follow up with leads. This isn’t the job of the internet company, that’s where your team comes into play. We can generate leads through SEO and paid ad campaigns, but closing the sale is up to you.
  • Digital Marketing expands your audience. If you’ve sent flyers and shared your business in networking groups, it’s time to extend your reach to a wider audience. Digital marketing introduces your business to more people who you may not otherwise reach.
  • Internet Marketing can be targeted to your ideal customers. MSP Marketing, for example, is a target market on which Mountain Media focuses its efforts. We can create strategies for whomever you’d like to reach. Take note that it’s not “everyone” or “all the people” in an industry; it should more specific than that.
  • Get ahead of the competition. Digital marketing, or internet marketing, can get your business ahead of the competition because we can target strategies to reach your ideal customers.

When it comes to answering the question of whether internet marketing is right for your business, the answer is a firm maybe. If you’re willing to invest the time and resources, it can be a game changer for your business. Interested in learning more? Contact Mountain Media today!

Share Button

Instagram The Holidays

instagram the holidays

With the holiday season knocking on our door, it’s not just holiday shoppers scrambling at the last minute this holiday. If you’re still looking for a last minute boost for your holiday rankings, you’re not out of luck yet, but your window of opportunity is closing quicker and quicker. One great and easy way to help with your holiday marketing is to use social media. Instagram is a great way to not only show off your products but also a great way to help engage potential and current customers. So without further ado, here are some of our last minute tips to give your holiday marketing a boost.

Continue reading “Instagram The Holidays”

Share Button

Pinterest for Ecommerce

So, if you haven’t heard, Pinterest is now featuring a buy button on product pins on its network. So what does that mean for you and your business? Well, before we get into that, let’s just go over some of the statistics around Pinterest and what has made this one of the most successful social commerce platforms in recent memory.

Continue reading “Pinterest for Ecommerce”

Share Button

The Essentials of Video Marketing for Ecommerce

Video marketing has successfully insinuated itself in almost every online experience and provides the perfect complement to content marketing. Regardless if the video is informative, comedic, or somewhere in between, videos are going to play a vital role in any brand’s future marketing strategy.

Demand Metric recently released a report that 70 percent of marketers are now using videos as part of their marketing strategies. Additionally, 82 percent of marketers surveyed indicated that video content marketing has proven successful when implemented. Given these figures, there is plenty of reasons to consider implementing video content marketing in your current marketing strategy. If you need any more proof of how essential video marketing has become to your marketing strategy, just check out the infographic below.

Continue reading “The Essentials of Video Marketing for Ecommerce”

Share Button

9 Ways To Help Make Social Media Effective For eCommerce

Social media, it invades every part of our day. We’re checking it at work, checking in at restaurants and bars to show our friends where we’re socializing. Posting our vacation pictures to show people where we went. It is one of the main activities people take part in online all the time. So syncing a social media experience with your e-commerce store offers you the chance to help drive added value to your audience and paying customers alike. So with that said, let’s take a look at 9 different ways that will make social media effective for your online store.

Continue reading “9 Ways To Help Make Social Media Effective For eCommerce”

Share Button