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Why Online Videos Matter

Videos are the future of content marketing. Consumers love them; it’s a fact, as you’ll see in the infographic below. If done correctly, videos can be attention grabbing, emotion triggering, helpful, or all of the above.

The two major video-hosting sites, Vimeo and Youtube, have their own advantages. At Mountain Media, we use both. YouTube is excellent if you’re trying to reach a large audience, get that “viral video” potential, and have easy sharing capabilities. For SEO purposes, Vimeo is the winner.

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3 Ways to Make Your Videos Better (Without Breaking the Bank!)

You can make your videos better by playing around with hundreds of different things. You can work with different camera angles and change the sound settings in your camera, for example. That type of stuff doesn’t involve spending a dime. Which is awesome. But it hits a certain point where you can only do so much.  You honestly have to spend money if you want to get to that “next step.” And when you’re working with video, it can be extremely intimidating when prosumer cameras are selling for 5,000 dollars, lenses can be 12,000 bucks, etc. But today, let’s not worry about money. Because you can dramatically increase the quality of your production by investing in these 3 tools, which are all pretty cheap.

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4 Tips for Making Your Video Go Viral

Everyone wants to make a viral video. This is a fact. Just think about how great it would be — millions of views, some local/international fame, and people who want to meet you. And then when the video’s hype has died down, you get two choices. Either keep pumping out videos and hope you rise to stardom, or just kick back and let people remember your awesome achievement. Pretty good gig in my opinion — just one problem. There’s no exact way to make a viral video. If there was, everyone would be doing it. You could follow every single thing I’m about to tell you, and your video still might not go viral. But the truth is, viral videos often have a lot of things in common, and that’s what I’d like to share with you.

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Making Your Videos More Creative

In a world that’s over-saturated with videos, everybody is trying to find that way to stand out.  Creative filming and editing can make or break your video!  With practice and time, you can make your videos more creative.

First and foremost, tons of people are switching to DSLR cameras to film nowadays.  So if you don’t have one, I highly suggest getting one.  It’ll make your videos more creative right off the bat, and you can get a good camera with a lens or two for 600 – 800 dollars.  Using DSLR professionally for video is still in that awkward stage.  You’ll be showing up to a shoot with what looks like just a photo camera, yet it can produce powerful, vibrant video.  And a lot of people will think you’re taking photographs.  But that’s not anyone’s fault.  DSLR footage is awesome to work with because it provides the option for a shallow depth of field.  That means you can only focus on certain subjects (if you choose!)  Those videos with a nice blurry background and a clear subject are the work of DSLR cameras/lenses.  It’s fun to play around with depth of field and see what you like.

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YouTube or Self-Host? The Ongoing Video Debate

It’s really no secret at this point that online video is taking off – it’s very rare these days that you log on to a popular website and don’t see options to view some video content. And why wouldn’t it be popular? It’s fun, it’s engaging and it’s a whole lot better than reading through a bunch of text on a page.

But if you’re a marketer or a business owner, did you know that the way in which you implement your videos can greatly impact the results that they achieve for your website? It’s true – and there are two main choices that you have based on what kind of results you are looking for: host the video on YouTube or Vimeo or another public video sharing site, or host the videos on your own domain.

Here’s a quick breakdown of the pros and cons of both these major Web video implementation tactics.

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