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10 Essential Tips for Ecommerce Web Design

When selling your products online, the design of your e-commerce website can greatly impact your online sales. The design of your e-store has gone from a convenience to a significant strategy element for businesses. It can help a business establish their identity, develop its brand, and make its products stand out from the competition. However, you need to tread carefully when designing your site. The wrong web design could cost you potential income and have an overall negative impact on your business. But, there is a silver lining to this cloud, following these tips will get you on to a better user experience and improved sales numbers.

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8 Simple Tips For Improving Landing Pages

There’s no question about it, landing pages and the forms that come with them, are two of the most important elements when it comes to lead generation. Without them, your marketing department would be extremely limited in how they could convert website visitors into leads, and eventually potential conversions. Landing pages help us direct site visitors to pages that have the ability to capture leads more successfully than forms on other web pages. Additionally, they help focus visitors on one specific offer or product, eliminating the distractions of everything else on your website.

However, converting visitors into leads, even with landing pages, is easier said than done. There are quite a few best practices when it comes to setting up and optimizing landing pages. So here’s a few tips to help improve better converting landing pages.

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The Essentials of Video Marketing for Ecommerce

Video marketing has successfully insinuated itself in almost every online experience and provides the perfect complement to content marketing. Regardless if the video is informative, comedic, or somewhere in between, videos are going to play a vital role in any brand’s future marketing strategy.

Demand Metric recently released a report that 70 percent of marketers are now using videos as part of their marketing strategies. Additionally, 82 percent of marketers surveyed indicated that video content marketing has proven successful when implemented. Given these figures, there is plenty of reasons to consider implementing video content marketing in your current marketing strategy. If you need any more proof of how essential video marketing has become to your marketing strategy, just check out the infographic below.

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PPC Crash Course for E-Commerce Part 3

Continuing from the last two weeks, we’ve covered what platforms could be a good fit for your business along with researching the best keywords for your products. Then, we went over how to structure your account and set up budgets for your ads. Today, in our final part, we’re going to go over global campaign settings and how to set up split testing for your ads. So, without further ado, let’s get started!

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PPC Crash Course for E-Commerce Part 2

So last week, we went over an introduction and the basics of what you want to look for when doing advertising for your e-commerce business. This week, we’ll be going over structuring and budgeting your PPC campaigns. So, let’s dive in!

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