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The Essentials of Video Marketing for Ecommerce

Video marketing has successfully insinuated itself in almost every online experience and provides the perfect complement to content marketing. Regardless if the video is informative, comedic, or somewhere in between, videos are going to play a vital role in any brand’s future marketing strategy.

Demand Metric recently released a report that 70 percent of marketers are now using videos as part of their marketing strategies. Additionally, 82 percent of marketers surveyed indicated that video content marketing has proven successful when implemented. Given these figures, there is plenty of reasons to consider implementing video content marketing in your current marketing strategy. If you need any more proof of how essential video marketing has become to your marketing strategy, just check out the infographic below.

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The 3 C’s of Content Marketing

Content marketing has become the new buzz phrase in the digital space. It refers to the creation and distribution of media and published content in order to attract and engage a clearly defined target audience.

Most website owners understand the importance of unique web content. However, producing unique content that not only captures your audience’s attention, but also holds that attention, converting folks into profitable customers is still a budding concept. While most ecommerce websites do not rely heavily on content, they do use it to promote return visitors and customer loyalty.

The idea of content marketing is that you can communicate with potential customers without hard selling. Instead, you have a conversation with customers, giving them the information they need to make their own purchase decisions. In the process, you deliver a valuable message to customers who should reward you with their business and loyalty. The nuts and bolts of content marketing include social media, video and web.

You can develop an effective content marketing strategy by using, what we call, the “three C’s”: conversation, creativity and consistency.

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Why Content is Still King For Ecommerce Sites

Here at Mountain Media, we often get asked the question: How can I make a website that people can enjoy and that ranks well in search engines? While the question is great, the answer is rather complicated.

As of late, Google has made changes to its algorithm to ensure quality websites outrank inferior websites. Through two Panda refreshers and one Penguin update, Google has made it easier to pinpoint and penalize those who create poor content by using keyword stuffing and unnatural language. At first, these updates left website owners at risk for big penalties including lowered rankings or being dropped altogether in Google’s search index. In turn, these websites risk a serious and costly drop in web traffic. For an ecommerce website, this can be extremely detrimental. These updates, as well as the inevitable future updates to search engine algorithms, are dramatically changing the role of SEO. While keywords are still important to a website, great content must be written for the benefit of the readers.

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The Benefits of User Generated Content and How to Implement It

This week, we’ve decided to try something a bit different and bring to you our very first ever video blog! In this week’s episode, we explain just why user generated content is so important for a website, especially in ecommerce, and how and where you can implement it on your own website for maximum benefit. Sit back, watch and enjoy!

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