So you’re selling a product and you’ve come up with a fantastic e-commerce site. But, you seemed to have reached the ceiling when it comes to growth in your different marketing channels. You’ve seen the ads on Google’s search results and have seen the ads when researching different products, and it made you curious. Congratulations! You’ve just discovered PPC, which is going to be our focus topic for this week. So follow along, we’ll get you started down the road of making sure you know what platforms there are to choose from, what analytics you should pay attention to, and how to get started becoming a PPC monster!
Continue reading “PPC Crash Course for e-commerce Part 1”
Picture this: you’re out at a trade show or convention, selling your products or services to the thousands of people walking past your booth, when finally a customer approaches you with a serious inquiry into what you’re selling. They’re more than interested – they actually want to buy, right then, right there. They pull out their wallet only to ask you if you accept credit cards because they don’t carry cash, and what can you say, other than, “I’m sorry, we don’t have the capability of accepting credit cards on the go”?