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The Essentials of Video Marketing for Ecommerce

Video marketing has successfully insinuated itself in almost every online experience and provides the perfect complement to content marketing. Regardless if the video is informative, comedic, or somewhere in between, videos are going to play a vital role in any brand’s future marketing strategy.

Demand Metric recently released a report that 70 percent of marketers are now using videos as part of their marketing strategies. Additionally, 82 percent of marketers surveyed indicated that video content marketing has proven successful when implemented. Given these figures, there is plenty of reasons to consider implementing video content marketing in your current marketing strategy. If you need any more proof of how essential video marketing has become to your marketing strategy, just check out the infographic below.

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Google Penguin 2.0: What the Future Looks Like For SEO

Penguin 2.0 is finally here! As Google’s latest attempt to combat spammy websites and black hat SEO tactics, this algorithmic update is said to be more comprehensive than the first Penguin update. However, unlike its Panda counterpart, Penguin 2.0 will focus primarily on backlink patterns, anchor text and poor link building practices.

According to Matt Cutts, websites that visitors naturally want to explore and share its content should not be negatively affected. Cutts urges that webmasters and practitioners of white hat SEO continue doing what they’re doing as Penguin 2.0 rolls out. However, with big algorithmic updates come big changes for SEO. Here’s what you can expect.

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The 3 C’s of Content Marketing

Content marketing has become the new buzz phrase in the digital space. It refers to the creation and distribution of media and published content in order to attract and engage a clearly defined target audience.

Most website owners understand the importance of unique web content. However, producing unique content that not only captures your audience’s attention, but also holds that attention, converting folks into profitable customers is still a budding concept. While most ecommerce websites do not rely heavily on content, they do use it to promote return visitors and customer loyalty.

The idea of content marketing is that you can communicate with potential customers without hard selling. Instead, you have a conversation with customers, giving them the information they need to make their own purchase decisions. In the process, you deliver a valuable message to customers who should reward you with their business and loyalty. The nuts and bolts of content marketing include social media, video and web.

You can develop an effective content marketing strategy by using, what we call, the “three C’s”: conversation, creativity and consistency.

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