The Strategic Importance of Brand

Branding: Coffee, books, and tablet

And the Cornerstone Elements of Building Your Brand

Ask a dozen different people their definition of “brand,” and odds are you will get a dozen different answers. One person may define it as an organization’s logo, another as its slogan, and yet another as its signature product or service. It could involve a certain visual consistency in the look of printed and digital communications. Drilling down, you might even get “corporate color scheme” and “in-house style guide” as possible responses.

Each of these answers, by themselves, would be a little correct—and also quite wrong. Perhaps the most honest answer, therefore, would be: “I can’t define ‘brand,’ but I know it when I see it.”

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Tips for Taking High-Quality Photos for Your E-commerce Website

To see is to believe. Buyers need to see the actual condition of the product, in order to believe that it is worth the money they pay for it. They need to see that its actual size will fit for its purpose like in the case of clothes. They need to see its actual color and design, to believe that it is really amazingly beautiful. They need to see the brand, to believe that it is truly trusted.

High quality photos help buyers see the solutions to all the mentioned needs. In effect, they help buyers believe in the product – resulting in bigger sales.

There are other reasons why a good photo is e-commerce site worthy. Images help readers skim through the highlights and skip the word-for-word details of product description. Images being shareable provide more audience to get to know the product. Images contribute to a better SEO or search engine optimization because they include alt-text and file names which give indexers more data to pull from, so more chances of landing to higher ranks.

Therefore, taking high quality photos is mandatory for a successful e-commerce website. Read on.

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What Can We Expect from Instagram in 2017? Hear It from The Industry Experts!

Exploring Instagram's Marketing Potential

Social media marketing has evolved significantly over the last few years, and it has now become an integral part of digital marketing. Ask any Internet marketing expert, and you will know what a vital role Instagram plays in their SMM strategies. With the kind of reach and influence this platform has, it can be said with certainty that brands need their own Instagram exposure for better engagement with the users. There is a lot more that is being expected of this platform in 2017. Here, we have compiled the thoughts of many social media pros to get a first-hand feel of where the social platform is heading in the near future.

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De-Mystifying Google Search Console Part 3

Last time, we were going over some of the tools that are available to you. However, we haven’t gone over all of the tools. So let’s pick up this post where we left off last time.

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De-Mystifying Google Search Console Part 2

Last time, we talked about setting up your web property in Search Console as well as explaining what Google’s Search Console actually was. In this post, we’ll be continuing to break down each part of the Search Console.

Search Appearance

On the left-hand menu, there’s a button called “Search Appearance” that has a ? button next to it. If you click on this icon the Search Appearance Overview will appear and explain each element of the search engine results page (aka SERPs).

Clicking on each individual element will bring up a box explaining the element of the search result and how to optimize that element for click-through along with where to find more information within Search Console.

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