In this blog series, we’ll be going over Google’s Search Console. The Search Console (formerly Google Webmaster Tools) is a completely free and indispensable tool offered by Google to all business owners and webmasters. While you don’t have to be signed up for Search Console to be crawled and indexed by Google, it provides fantastic insights into optimizing your site and its content for the search engine.
Businesses normally have a lot of questions about SEO, but, one branch that sometimes makes them scratch their heads is the difference between local SEO and traditional SEO. “What is local SEO and how is it different from normal SEO?” is a much more common question posed to digital marketers than people think. This among other frequently asked questions are what I’m going to answer in this article, but first, there’s something we should explain.
Recently, there has been a lot of talk about Google’s accelerated mobile pages project (or AMP for short), so to let you know what is going on, we put together this crash course on what AMPs are and what this could mean for e-commerce.
There are some big changes coming to the web. Things are about to get faster with the introduction of the newest HTTP protocol: HTTP/2.
It’s been over 15 years since the last update and so much has changed in that time. Technology has gotten more sophisticated, consumers demand more from their web experience, and sites have only gotten heavier and speed has become one of the most important factors for UX.
Servers are already beginning to adapt to HTTP/2. As such, it’s time that we begin to learn more about it and begin to understand what we need to know about this very significant change to the internet.
2016 isn’t the first year that predicted to be link building’s swan song and most likely won’t be the last year predicted either. However, link building has become much more nuanced and has come a very long way from the era of spam and botted links from the pre-Penguin days. Today, I’m going to share with you my perspective on link building and why it should still be an integral part of your digital marketing strategy.