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Starting your Social Media Strategy

ATTENTION READERS:

My name is Cassie Jaufmann, and I started working for Mountain Media as their new Social Media Specialist earlier this month. Although “specialist” is my professional title, I like to think of myself as a Social Media Queen. I am extremely energetic (and positive), and work hard to stay ahead of the latest news, trends, and techniques. My goal here at Mountain Media is to work with you on creating the best and most efficient Social Media Strategy geared towards your personal business goals.

With that being said according to Merriam-Webster, Social media is defined as:

I personally define social media as a giant pool of possibilities. There are so many different channels, ideas, and strategies swimming around it can be overwhelming. How do you know where to start? What exactly are you supposed to be doing?

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4 Tips for Making Your Video Go Viral

Everyone wants to make a viral video. This is a fact. Just think about how great it would be — millions of views, some local/international fame, and people who want to meet you. And then when the video’s hype has died down, you get two choices. Either keep pumping out videos and hope you rise to stardom, or just kick back and let people remember your awesome achievement. Pretty good gig in my opinion — just one problem. There’s no exact way to make a viral video. If there was, everyone would be doing it. You could follow every single thing I’m about to tell you, and your video still might not go viral. But the truth is, viral videos often have a lot of things in common, and that’s what I’d like to share with you.

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How to Find the Right Guest Blogging Opportunities

For several months now, SEOs have debated the value of guest blogging. Has it lost its benefit? Or, is guest blogging still an effective SEO tactic?

As I have mentioned in several past posts, Google’s algorithm updates have cracked down on spammy backlinks and irrelevant content, shifting toward content marketing strategies. The key is finding the right guest blogging opportunity.

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Building & Managing Your Community in the Digital Age

No one ever said building your brand is an easy process, and if someone did say that, they were dead wrong.

In fact, building and managing a successful community takes countless hours of dedication, hard work, and most importantly – the knowledge and experience to overcome the many obstacles one comes across during this process.

Let’s face it. Not everyone is cut out for the marketing world, but for those who are – here’s what you need to know about the keys to building and managing your online community in the digital age.

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Making Your Videos More Creative

In a world that’s over-saturated with videos, everybody is trying to find that way to stand out.  Creative filming and editing can make or break your video!  With practice and time, you can make your videos more creative.

First and foremost, tons of people are switching to DSLR cameras to film nowadays.  So if you don’t have one, I highly suggest getting one.  It’ll make your videos more creative right off the bat, and you can get a good camera with a lens or two for 600 – 800 dollars.  Using DSLR professionally for video is still in that awkward stage.  You’ll be showing up to a shoot with what looks like just a photo camera, yet it can produce powerful, vibrant video.  And a lot of people will think you’re taking photographs.  But that’s not anyone’s fault.  DSLR footage is awesome to work with because it provides the option for a shallow depth of field.  That means you can only focus on certain subjects (if you choose!)  Those videos with a nice blurry background and a clear subject are the work of DSLR cameras/lenses.  It’s fun to play around with depth of field and see what you like.

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