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Online Newsroom Tips For Your Website

Too often, the newsroom on a website is merely a home for old press releases. While it can be a struggle to provide up-to-date news, press releases can help improve search engine rankings for your website. This alone is reason enough to have a newsroom on your website—not to mention the valuable content that revolves around your keywords and is of interest to search engines and customers alike.

Here’s a list of what should be included in your online newsroom:

  • High resolution photos
  • Executive bios
  • Corporate backgrounders
  • Video content
  • RSS feeds
  • Opt-in email
  • Contact information
  • Social sharing buttons

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Perfecting the Balance of Content on Social Media

So you have your social media strategy in place and it’s time to create the editorial calendar. While your business might have a lot of events or company news coming up, finding the perfect balance between news, business and personality is crucial in order to really engage your audience. Still a little confused? Follow along as I give you a run-down on how to create the perfect social media content balance that will wow your fans and keep them coming back for more.

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YouTube or Self-Host? The Ongoing Video Debate

It’s really no secret at this point that online video is taking off – it’s very rare these days that you log on to a popular website and don’t see options to view some video content. And why wouldn’t it be popular? It’s fun, it’s engaging and it’s a whole lot better than reading through a bunch of text on a page.

But if you’re a marketer or a business owner, did you know that the way in which you implement your videos can greatly impact the results that they achieve for your website? It’s true – and there are two main choices that you have based on what kind of results you are looking for: host the video on YouTube or Vimeo or another public video sharing site, or host the videos on your own domain.

Here’s a quick breakdown of the pros and cons of both these major Web video implementation tactics.

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What NOT to do When Writing a Press Release

The quickest way to kill a relationship with the news media is by sending a bad press release. In addition to good grammar, a press release should be newsworthy and pique a reporter’s interest. Keep in mind, that a reporter’s mailbox is flooded with press releases from other companies and non-profits on a daily basis. Therefore, you want your release to stand out from the bunch.

Here are five things NOT to do when writing a press release.

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Technology Then and Now – A Look Back at The 90’s

Believe it or not, there was a time before the iPhone, Facebook and Twitter existed. In fact, there was even a time before YouTube, Instagram and even Pinterest! As hard as it is to remember what it was like 15-20 years ago, each of these technologies and social media networks we use every day were something else in our lives. Since I love the 90’s (as everyone else should) and love to reminisce, I think it’s time to take a trip down memory lane and remember what life and social media was like back then!

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