Structured data is a missed opportunity for many companies, even those already focusing on their websites’ search engine optimization. While taking advantage of schema markup to enhance search results isn’t uncommon, many companies ignore the opportunities they have to improve their online presence. One of the best ways to use structured data if you own a business with a physical location that customers visit is to leverage structured data for your local SEO.
Search engine optimization and quality website design are key components of every good digital marketing strategy. However, sometimes you need more to get the results your company requires. Paid media, such as ads purchased on Google, Facebook, Bing or Amazon, can be a major boost to digital marketing campaigns as well. It isn’t always the right decision to add paid media to your strategy. Paid ads can boost your company, but it’s easy to overspend if you’re not careful. They are a more expensive route than traditional SEO and organic digital marketing. Here are some occasions when adding paid media to your digital marketing portfolio makes the most sense.
It is common for companies who have leadership inexperienced with digital marketing to be overwhelmed at the start of their online journey. If you don’t understand the necessary steps to get your brand a prominent online presence, all the new concepts, terms, and processes of getting online can be quite daunting. Even if you consult digital marketing experts to help guide you through the beginning phases of putting together a strategy, it isn’t uncommon to miss something important or make early mistakes that are difficult to recover from later on. Here are some big mistakes that you should avoid when putting together your plans.
The advent of COVID-19 on the world has changed the nature of people’s relationship with the Internet. Even before the pandemic, many people have been amazed by the universality of the Internet in our lives since the rise of smartphones. While most people didn’t imagine it possible, the web became even more central to our day-to-day life after COVID. Stuck at home, people found themselves using the web as a virtual office space for work as well as for most of their socialization with their friends. Since the pandemic has meant more time spent at home for many people, people have been using their smartphones more, even more than the increase in tablet, laptop and desktop use. With more people on their phones and the reality of a global increase in time spent online, companies need to ensure their website design is mobile friendly more than ever before.
Too many companies pour intense amounts of time and resources into digital marketing efforts such as paid ads, blogging, social media marketing, and more when they don’t have the solid foundation that they need to excel. Any successful digital marketing strategy needs a responsive, well designed and fleshed out website to represent your brand. All the digital marketing tactics and strategizing in the world won’t be able to save you if customers stop engaging because your website design isn’t up to par.