Business Archives - Page 4 of 12 - SEO, Social Media and Video Marketing Ideas

January 29, 2016January 20, 2022

9 SEO Pitfalls To Avoid In 2016

With the close of 2015, we saw many significant changes to the search landscape. From Google revealing their search guidelines and Rank Brain to Panda being integrated into their search algorithm. With another Penguin rollout imminent in the beginning of 2016, SEOs should be prepared to weather the aftershocks of the changes from the end of 2015 along with the current tumultuous search landscape. In short, expect the unexpected with search in 2016 and make sure you and your clients are prepared by avoiding these common pitfalls.

Continue reading “9 SEO Pitfalls To Avoid In 2016”

January 18, 2016January 20, 2022

Link Risk Management is Critical to SEO Success

link risk management is critical to seo

Penguin is, without a doubt, one of Google’s most impactful algorithm updates to date. First rolled out in 2012, it penalized thousands of websites in its first run. Site owners became vigilant against suspicious backlinks and became driven to get rid of any link that might hint at being spammy.

Since then, webmasters have been kept on their toes by Penguin’s rollouts as Google continues to improve their definition of what is and is not a good link. One way to determine whether or not your link profile contains good links is to be aware of your link risk and managing it effectively.

Continue reading “Link Risk Management is Critical to SEO Success”

December 11, 2015January 20, 2022

B2B and Paid Search: Is It Effective?

Does paid search, often referred to as SEM (search engine marketing) and PPC (pay-per-click) work for selling to other businesses? Should a B2B company invest in PPC and if so, what are the critical elements for PPC that are needed to generate an acceptable ROI? Continue reading “B2B and Paid Search: Is It Effective?”