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Improving Web Development: Getting the SEO and UX Experts to Work Together

SEO-UX chart

SEO today is nothing like what it was a few years ago; it continues to evolve and improve in order to give internet users the best possible experience. Search engine optimization is a vital part of building a healthy web presence – everyone, from technical architects and back-end developers to web designers and SEO experts know and accept that fact.

In spite of this, many web design and development teams approach SEO as an extra to take care of on completion of the project, forgetting or disregarding the fact that user experience is a vital component of any website. Even worse, some designers just do the barest minimum to ensure a site isn’t misbehaving, and then throw in a meta description here and an optimized tag there before calling it a day.

In order to realize any website’s maximum potential, search optimization must be just as important as the design phase; approached holistically and with due diligence. Every webmaster and business site owner will benefit by including SEO experts as early as possible in the project.

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Is Your Online Store EMV-ready?

On October 1, the major credit card brands shifted to a new security standard, otherwise known as the EMV shift. Transitioning to EMV requires merchants to make a significant investment in new technology, such as the implementation of a new terminal which can read the traditional magnetic stripe, but also, the new “chip and PIN” cards which are the new standard with debit and credit cards.

Now, if you’re thinking that because you’re an online merchant with no physical storefront that this doesn’t affect you, think again. Due to the new security technology, counterfeit card fraud will shift to the path of least resistance, which will be card-not-present (CNP) transactions, such as mobile and desktop purchases.

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Applying Local SEO for your Business’s Landing Pages

If you run a local business and have a website, then you likely have a series of pages for your targeted location(s). You might even have supplemental pages that target cities and towns near your physical location. Done right, this can be a solid strategy to scale your marketing and make local customers aware of your business.

Sadly, these pages are not always crafted with the finest detail. Usually, they’re simply template pages, with only one or two details changed for each location. This can end up causing location greed, where a business targets towns that they might not even be near but still want to get the boost for the towns that they do want to rank for. To quell this, Google has released an update to their doorway pages algorithm, which could catch your business in the crossfire if you’re not careful. Here are some tips to help give you the local boost you need for your landing pages.

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Mountain Commerce Updated to Now Include Filtering Module

In a recent update to its E-Commerce platform, Mountain Media has now given its e-commerce clients the ability to create filtering for their products. “You can create an unlimited number of attributes and values to assign to products in our filtering module” says Mountain Media CTO Scott Fultz. Currently, the filtering module is only available to customers who use the responsive design framework for Mountain Commerce. This filter module allows you to sort by common attributes such as brand, color, and price. However, additional attributes can be chosen as shown below.

Additionally, in the most recent update, auto-subscribe features have been included to help ease of use with email marketing customers. Curious about our e-commerce platform and design options? Shoot us an email or give us a call at 888-583-0300.

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Why You Should Include Video On Your Landing Pages

In the past we’ve talked about the best practices for landing pages we’ve even given tips about some ways to help improve conversions. However, one thing we haven’t gone over yet with landing pages is using video to help you get your message to your customers.

The long and short of it is video should be used on your landing pages whenever possible. It provides your customer with a way to passively engage with you and experience your message with little effort on their part.

A case study by Eye View Digital showed that by using video you can possibly increase your landing page’s conversion rates by up to 80%! As a certain car dealer says, “That’s Huge!” Additionally, people have been inundated with video since the middle of the 20th century. Web-based video content has such an impact on the way content is consumed it’s what made YouTube the internet’s video search engine.

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