Content marketing has become the new buzz phrase in the digital space. It refers to the creation and distribution of media and published content in order to attract and engage a clearly defined target audience.
Most website owners understand the importance of unique web content. However, producing unique content that not only captures your audience’s attention, but also holds that attention, converting folks into profitable customers is still a budding concept. While most ecommerce websites do not rely heavily on content, they do use it to promote return visitors and customer loyalty.
The idea of content marketing is that you can communicate with potential customers without hard selling. Instead, you have a conversation with customers, giving them the information they need to make their own purchase decisions. In the process, you deliver a valuable message to customers who should reward you with their business and loyalty. The nuts and bolts of content marketing include social media, video and web.
You can develop an effective content marketing strategy by using, what we call, the “three C’s”: conversation, creativity and consistency.
Continue reading “The 3 C’s of Content Marketing”
The quickest way to kill a relationship with the news media is by sending a bad press release. In addition to good grammar, a press release should be newsworthy and pique a reporter’s interest. Keep in mind, that a reporter’s mailbox is flooded with press releases from other companies and non-profits on a daily basis. Therefore, you want your release to stand out from the bunch.
