Last time, we were going over some of the tools that are available to you. However, we haven’t gone over all of the tools. So let’s pick up this post where we left off last time.
Last time, we talked about setting up your web property in Search Console as well as explaining what Google’s Search Console actually was. In this post, we’ll be continuing to break down each part of the Search Console.
On the left-hand menu, there’s a button called “Search Appearance” that has a ? button next to it. If you click on this icon the Search Appearance Overview will appear and explain each element of the search engine results page (aka SERPs).
Clicking on each individual element will bring up a box explaining the element of the search result and how to optimize that element for click-through along with where to find more information within Search Console.
In this blog series, we’ll be going over Google’s Search Console. The Search Console (formerly Google Webmaster Tools) is a completely free and indispensable tool offered by Google to all business owners and webmasters. While you don’t have to be signed up for Search Console to be crawled and indexed by Google, it provides fantastic insights into optimizing your site and its content for the search engine.
Businesses normally have a lot of questions about SEO, but, one branch that sometimes makes them scratch their heads is the difference between local SEO and traditional SEO. “What is local SEO and how is it different from normal SEO?” is a much more common question posed to digital marketers than people think. This among other frequently asked questions are what I’m going to answer in this article, but first, there’s something we should explain.
2016 isn’t the first year that predicted to be link building’s swan song and most likely won’t be the last year predicted either. However, link building has become much more nuanced and has come a very long way from the era of spam and botted links from the pre-Penguin days. Today, I’m going to share with you my perspective on link building and why it should still be an integral part of your digital marketing strategy.