Posted on

Link Risk Management is Critical to SEO Success

link risk management is critical to seo

Penguin is, without a doubt, one of Google’s most impactful algorithm updates to date. First rolled out in 2012, it penalized thousands of websites in its first run. Site owners became vigilant against suspicious backlinks and became driven to get rid of any link that might hint at being spammy.

Since then, webmasters have been kept on their toes by Penguin’s rollouts as Google continues to improve their definition of what is and is not a good link. One way to determine whether or not your link profile contains good links is to be aware of your link risk and managing it effectively.

Continue reading “Link Risk Management is Critical to SEO Success”

Share Button
Posted on

B2B and Paid Search: Is It Effective?

B2B And Paid Search: Is It Effective?

Does paid search, often referred to as SEM (search engine marketing) and PPC (pay-per-click) work for selling to other businesses? Should a B2B company invest in PPC and if so, what are the critical elements for PPC that are needed to generate an acceptable ROI? Continue reading “B2B and Paid Search: Is It Effective?”

Share Button
Posted on

Instagram The Holidays

instagram the holidays

With the holiday season knocking on our door, it’s not just holiday shoppers scrambling at the last minute this holiday. If you’re still looking for a last minute boost for your holiday rankings, you’re not out of luck yet, but your window of opportunity is closing quicker and quicker. One great and easy way to help with your holiday marketing is to use social media. Instagram is a great way to not only show off your products but also a great way to help engage potential and current customers. So without further ado, here are some of our last minute tips to give your holiday marketing a boost.

Continue reading “Instagram The Holidays”

Share Button
Posted on

Pinterest for Ecommerce

So, if you haven’t heard, Pinterest is now featuring a buy button on product pins on its network. So what does that mean for you and your business? Well, before we get into that, let’s just go over some of the statistics around Pinterest and what has made this one of the most successful social commerce platforms in recent memory.

Continue reading “Pinterest for Ecommerce”

Share Button
Posted on

Improving Web Development: Getting the SEO and UX Experts to Work Together

SEO-UX chart

SEO today is nothing like what it was a few years ago; it continues to evolve and improve in order to give internet users the best possible experience. Search engine optimization is a vital part of building a healthy web presence – everyone, from technical architects and back-end developers to web designers and SEO experts know and accept that fact.

In spite of this, many web design and development teams approach SEO as an extra to take care of on completion of the project, forgetting or disregarding the fact that user experience is a vital component of any website. Even worse, some designers just do the barest minimum to ensure a site isn’t misbehaving, and then throw in a meta description here and an optimized tag there before calling it a day.

In order to realize any website’s maximum potential, search optimization must be just as important as the design phase; approached holistically and with due diligence. Every webmaster and business site owner will benefit by including SEO experts as early as possible in the project.

Continue reading “Improving Web Development: Getting the SEO and UX Experts to Work Together”

Share Button