Hey All,
This is Theo from Mountain Media and this is your Friday SEO Rundown. Every other Friday I’ll be going through some of the big trending issues in SEO and giving each of them a brief moment in the sun.
Continue reading “SEO Rundown – Sept. 5”
For several months now, SEOs have debated the value of guest blogging. Has it lost its benefit? Or, is guest blogging still an effective SEO tactic?
As I have mentioned in several past posts, Google’s algorithm updates have cracked down on spammy backlinks and irrelevant content, shifting toward content marketing strategies. The key is finding the right guest blogging opportunity.
Continue reading “How to Find the Right Guest Blogging Opportunities”
Too often, the newsroom on a website is merely a home for old press releases. While it can be a struggle to provide up-to-date news, press releases can help improve search engine rankings for your website. This alone is reason enough to have a newsroom on your website—not to mention the valuable content that revolves around your keywords and is of interest to search engines and customers alike.
Here’s a list of what should be included in your online newsroom:
Continue reading “Online Newsroom Tips For Your Website”
Just when we marketers and online businesses alike think that Google just hates us and has forgotten all about our hard-working existence, they go and release something like they did yesterday – the Structured Data Markup Helper Tool.
You’ve probably seen search results that look a little something like this:
Complete with a yummy-looking image of some ooey, gooey chocolate chip cookies and a 5-star recipe rating, along with the first several ingredients needed to make these little delights. Or you might have seen something like this:
How convenient – a list of events happening in the city of Philadelphia this weekend, all from the same website, appearing naturally in my Google search results.
These kind of search results are considered rich snippets, meaning these websites are returning query results that contain additional information rather than just the title and meta description of the page that ranks for the query. The results with all of this additional information tend to stand out from the rest of the “normal” organic search results, meaning they can help a website increase click through rates and keyword rankings in the long run.
Continue reading “Announcing Google’s Structured Data Markup Helper Tool”
Penguin 2.0 is finally here! As Google’s latest attempt to combat spammy websites and black hat SEO tactics, this algorithmic update is said to be more comprehensive than the first Penguin update. However, unlike its Panda counterpart, Penguin 2.0 will focus primarily on backlink patterns, anchor text and poor link building practices.
According to Matt Cutts, websites that visitors naturally want to explore and share its content should not be negatively affected. Cutts urges that webmasters and practitioners of white hat SEO continue doing what they’re doing as Penguin 2.0 rolls out. However, with big algorithmic updates come big changes for SEO. Here’s what you can expect.
Continue reading “Google Penguin 2.0: What the Future Looks Like For SEO”
