In the past we’ve talked about the best practices for landing pages we’ve even given tips about some ways to help improve conversions. However, one thing we haven’t gone over yet with landing pages is using video to help you get your message to your customers.
The long and short of it is video should be used on your landing pages whenever possible. It provides your customer with a way to passively engage with you and experience your message with little effort on their part.
A case study by Eye View Digital showed that by using video you can possibly increase your landing page’s conversion rates by up to 80%! As a certain car dealer says, “That’s Huge!” Additionally, people have been inundated with video since the middle of the 20th century. Web-based video content has such an impact on the way content is consumed it’s what made YouTube the internet’s video search engine.
Continue reading “Why You Should Include Video On Your Landing Pages”
Video marketing has successfully insinuated itself in almost every online experience and provides the perfect complement to content marketing. Regardless if the video is informative, comedic, or somewhere in between, videos are going to play a vital role in any brand’s future marketing strategy.
Demand Metric recently released a report that 70 percent of marketers are now using videos as part of their marketing strategies. Additionally, 82 percent of marketers surveyed indicated that video content marketing has proven successful when implemented. Given these figures, there is plenty of reasons to consider implementing video content marketing in your current marketing strategy. If you need any more proof of how essential video marketing has become to your marketing strategy, just check out the infographic below.
Continue reading “The Essentials of Video Marketing for Ecommerce”
Theo from Mountain Media here again for another SEO Rundown. I know that it has been a bit since my last post but it has been very here at Mountain Media and as such I’ve had little time for making this video. However, I feel that with the rollout of Penguin 3.0, it was high time I sent out this video.
Continue reading “SEO Rundown 10/20”
Theo from Mountain Media here again for another episode of SEO Rundown. Today’s topics; Yelp or how I stopped worrying and learned to love other review aggregators, Google stops following its own webmaster practices briefly, and an update on P3.0.
Continue reading “SEO Rundown Sept. 23”
This is Theo from Mountain Media and this is your Friday SEO Rundown. Every other Friday I’ll be going through some of the big trending issues in SEO and giving each of them a brief moment in the sun.
Continue reading “SEO Rundown – Sept. 5”