For several months now, SEOs have debated the value of guest blogging. Has it lost its benefit? Or, is guest blogging still an effective SEO tactic?
As I have mentioned in several past posts, Google’s algorithm updates have cracked down on spammy backlinks and irrelevant content, shifting toward content marketing strategies. The key is finding the right guest blogging opportunity.
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No one ever said building your brand is an easy process, and if someone did say that, they were dead wrong.
In fact, building and managing a successful community takes countless hours of dedication, hard work, and most importantly – the knowledge and experience to overcome the many obstacles one comes across during this process.
Let’s face it. Not everyone is cut out for the marketing world, but for those who are – here’s what you need to know about the keys to building and managing your online community in the digital age.
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In a world that’s over-saturated with videos, everybody is trying to find that way to stand out. Creative filming and editing can make or break your video! With practice and time, you can make your videos more creative.
First and foremost, tons of people are switching to DSLR cameras to film nowadays. So if you don’t have one, I highly suggest getting one. It’ll make your videos more creative right off the bat, and you can get a good camera with a lens or two for 600 – 800 dollars. Using DSLR professionally for video is still in that awkward stage. You’ll be showing up to a shoot with what looks like just a photo camera, yet it can produce powerful, vibrant video. And a lot of people will think you’re taking photographs. But that’s not anyone’s fault. DSLR footage is awesome to work with because it provides the option for a shallow depth of field. That means you can only focus on certain subjects (if you choose!) Those videos with a nice blurry background and a clear subject are the work of DSLR cameras/lenses. It’s fun to play around with depth of field and see what you like.
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Too often, the newsroom on a website is merely a home for old press releases. While it can be a struggle to provide up-to-date news, press releases can help improve search engine rankings for your website. This alone is reason enough to have a newsroom on your website—not to mention the valuable content that revolves around your keywords and is of interest to search engines and customers alike.
Here’s a list of what should be included in your online newsroom:
Continue reading “Online Newsroom Tips For Your Website”
So you have your social media strategy in place and it’s time to create the editorial calendar. While your business might have a lot of events or company news coming up, finding the perfect balance between news, business and personality is crucial in order to really engage your audience. Still a little confused? Follow along as I give you a run-down on how to create the perfect social media content balance that will wow your fans and keep them coming back for more.
Continue reading “Perfecting the Balance of Content on Social Media”
