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The 3 C’s of Content Marketing

Content marketing has become the new buzz phrase in the digital space. It refers to the creation and distribution of media and published content in order to attract and engage a clearly defined target audience.

Most website owners understand the importance of unique web content. However, producing unique content that not only captures your audience’s attention, but also holds that attention, converting folks into profitable customers is still a budding concept. While most ecommerce websites do not rely heavily on content, they do use it to promote return visitors and customer loyalty.

The idea of content marketing is that you can communicate with potential customers without hard selling. Instead, you have a conversation with customers, giving them the information they need to make their own purchase decisions. In the process, you deliver a valuable message to customers who should reward you with their business and loyalty. The nuts and bolts of content marketing include social media, video and web.

You can develop an effective content marketing strategy by using, what we call, the “three C’s”: conversation, creativity and consistency.

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Benefits of Using a Press Release

Back in January, I wrote about the benefits of working with public relations professionals. More specifically, how developing engaging, keyword-and-human-friendly content is the key to creating high-quality websites. I also briefly touched upon the press release as an effective SEO tactic.

Today, I am going to discuss the benefits of using a press release, in regards to your website and overall brand reputation. The purpose of writing and distributing a press release is to get your news in front of as many people as possible. An online press release distribution service is the quickest and easiest way to do this. The beauty of using a distribution service is that thousands of journalists have access to these services. And the media are always looking for new and interesting information that they can transform into a newsworthy story. Here are the benefits of using a press release.

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Your Brand and the New Google+ Cover Photos

If you’re not on Google+ yet, you should be. If you recall in a previous article, I mentioned the reasons why Google+ is an important social media network to be on in 2013, and with recent changes to their platform, there’s no better time than now to jump in. One of the most recent changes you might notice is the increased size of cover photos on profile and business pages. Rather than the previous 180 px cover photo size, they are now sized at 2120 x 1192. While this dramatic size change is forcing brands to replace their old images with new ones, finding the perfect image to fill this rather large space is important for your brand. Make the most of your Google+ cover photo by following the tips below.

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Introducing the Web Payment Software Card Swiper App

Picture this: you’re out at a trade show or convention, selling your products or services to the thousands of people walking past your booth, when finally a customer approaches you with a serious inquiry into what you’re selling. They’re more than interested – they actually want to buy, right then, right there. They pull out their wallet only to ask you if you accept credit cards because they don’t carry cash, and what can you say, other than, “I’m sorry, we don’t have the capability of accepting credit cards on the go”?

Web Payment Software can now help change all of that for you. Whether you’re an existing WPS customer or you need a new account to accept mobile payments, the new WPS Swiper App is built to handle commerce on the go across any and every industry. Mountain Media is proud to announce the launch of this new Web Payment Software app that is now available on the iTunes store.

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The Basics of Google Authorship Markup

With another impending Google update seemingly just around the corner, Internet marketers worldwide are now scrambling to see if they can’t figure out what the “next big thing” in SEO will be. It seems to most web professionals that Google is working to maximize their own social media platform use by incorporating Google Authorship signals into its algorithm when determining search engine rankings. So, what does this mean for small businesses, bloggers and webbies alike? It means we better get familiar with Google Authorship, and we better get familiar with it now.

What is Google Authorship?

Google Authorship is basically Google’s way of making their social media platform more significant to search engine results than any other social platform. It’s also a way for Google to identify “authors” with authority. What Google Authorship does is identifies an actual human being associated with a page or blog post on a website. And since Google loves humans and users, of course this is going to quickly become a major factor in signaling a “good” page to Google. The fact is, if a real person is associated with a page in cyberspace, it’s likely to be more reliable than a page without the author linking, as those pages might as well be run by robots as far as the search engines are concerned.

So in a digital world of user-friendliness, it actually makes a lot of sense that Google’s next update would put a shift in focus much heavier on the actual users themselves. Visitors to websites want to see content and read words written by humans. Google Authorship is Google’s way of identifying those pages that comply with this idea.

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