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5 Steps to Writing Read-Worthy Content

It’s easy to call yourself a writer these days, especially when almost everyone is a blogger which as we all know, doesn’t require any technical writing skills in order to be published. When it comes down to it, what sets a good writer apart from the rest of the population is the ability to be captivating with your words, and to understand that it’s more than just knowing how to put sentences together.

If you want to make a difference in the world of writing, it’s imperative to know and understand the steps that are required to have engaging, read-worthy content that people want to talk about. Here are five steps worth taking that will lead you to writing success, regardless of your writing experience.

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Mountain Commerce Creates Tax Rules Module

How many states does your business operate in? Do they offer tax holidays? What about tax laws based on specific product categories?

State sales and use tax laws are difficult to keep track of and collect correctly. Typically, an online merchant will need something known as “nexus.” This is a fancy way of saying they own and operate a physical store or business in a specific state. For example, if I own a retail shop in New York State and then I have “nexus” in New York, anything I sell online that ships to a customer living in New York should have sales tax collected.

This has been the standard Mountain Commerce way of allowing merchants to tax customers. Define the states you would like to tax, we look up the tax rate for the customers zip code and apply the appropriate tax.

As tax laws are being changed and tax holidays are becoming more prevalent, the time came to re-write how Mountain Commerce handles taxation.

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Why Content is Still King For Ecommerce Sites

Here at Mountain Media, we often get asked the question: How can I make a website that people can enjoy and that ranks well in search engines? While the question is great, the answer is rather complicated.

As of late, Google has made changes to its algorithm to ensure quality websites outrank inferior websites. Through two Panda refreshers and one Penguin update, Google has made it easier to pinpoint and penalize those who create poor content by using keyword stuffing and unnatural language. At first, these updates left website owners at risk for big penalties including lowered rankings or being dropped altogether in Google’s search index. In turn, these websites risk a serious and costly drop in web traffic. For an ecommerce website, this can be extremely detrimental. These updates, as well as the inevitable future updates to search engine algorithms, are dramatically changing the role of SEO. While keywords are still important to a website, great content must be written for the benefit of the readers.

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Using Video Content for SEO Benefit: 3 Ways to Make it Happen

HD Cinamatic Wedding Videographer Videography Video Production AustinNow that everyone knows just how huge it is to keep fresh, high-quality, interactive content on your website that’s frequently changed, updated, added to, etc., it’s now important to understand just how to make that content work to your SEO advantage. Since I’m a video nut, I totally swear by the power of video content and the huge benefits it can have for your website, your brand and your business, but not many SEO’s out there know exactly how and why to implement it correctly.

The truth is, video can be used for a number of different reasons, and all of them have differing benefits for your site. Knowing how and when to use the videos that you have can make or break the success of your content marketing strategy, so it’s definitely something you need to learn now.

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5 Reasons to Take a Vacation from Social Media

For anyone in their twenties, it’s almost comical to think back to what it was like growing up before social media existed. While the Internet was still on it’s way to taking over the world, our first virtual form of “instant” social communication was through AIM. As most of us have drank the koolaid and joined social media networks like Facebook, Twitter and Google+, we’ve grown accustom to instant gratification and knowing what’s happening with everyone and everywhere in the blink of an eye.

Don’t get me wrong, social media is without a doubt an incredible resource for us to learn about what’s happening in the world, but at the same time, it’s critical we take a break from it all every once in a while. Before you yell out a big “WHAAAAAT?!?”, just hear me out. I get it, social media never takes a vacation, so how can we and more importantly, why would we? Whether you use it every day or once a week, everyone, and I mean everyone needs a break from social media, and here’s why.

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