This week, we’ve decided to try something a bit different and bring to you our very first ever video blog! In this week’s episode, we explain just why user generated content is so important for a website, especially in ecommerce, and how and where you can implement it on your own website for maximum benefit. Sit back, watch and enjoy!
Continue reading “The Benefits of User Generated Content and How to Implement It”
To all you Google+ haters, I want to start this article off by begging you – don’t give up on this social network just yet. As you may know already, Facebook and Twitter are most certainly the frontrunners in the Social Media world, but just because they’re the most used doesn’t necessarily mean they’re the most valuable. If you’re going to do anything right this year, you should definitely start by understanding the importance of Google+ and what it has to offer you and your business.
Continue reading “5 Reasons to Use Google+ in 2013”
Most businesses know that their website should have video content, somewhere, somehow. But where many people get stuck is exactly there – “I know I need it, but how do I get it, where do I put it on my website and what exactly do I do with it?”
While some of the common video questions business owners have get into highly detailed and technical responses, there are always the basics to go over, and that includes where to play your video content on your website. There are tons of options for placement that will help increase your site’s engagement and interactivity, but 3 places on your site in particular will help you right off the bat in terms of optimizing your site with video content.
So get the content made, and start posting in these places as soon as possible!
Continue reading “3 Places for Video Love on Your Website”
As of late, SEOs have pointed out the benefits of working with public relations (PR) professionals. More specifically, Ken McGaffin of Search Engine Watch pointed out ten reasons why PR should be on your radar in 2013. As Ken mentions, the latest Google Panda and Penguin updates have put an emphasis on high quality websites that include unique content and powerful backlinks, as well as how partnering with PR is a great business tactic.
I can empathize with the groans of frustration from SEOs around the world. Why would Google do this to us?? The answer is simple: Search engines want to provide the best user experience possible, period. Therefore, sites that offer little value to users or include duplicate content from other websites are going to drop significantly in rankings (as we’ve already seen). Contrarily, high-quality websites that offer original content and useful information to users will see a spike in search engine rankings.
Continue reading “PR & SEO: A Match Made In Cyber Heaven”
As many of you know, there is currently a nationwide trend to perform 26 random acts of kindness, 1 each day, in honor of the 26 victims of the Newtown, Connecticut tragedy.
In our own effort to show our support for our east coast neighbors, as well as back a huge local effort organized by our very own Mamatoga to make this happen across our beautiful city of Saratoga Springs, NY, Mountain Media has decided to partake in our own 26 random acts of kindness.
Now, the three of us here in the Mountain Media marketing department that are spearheading our company’s efforts aren’t exactly rolling in the Benjamins – so we can’t make large donations to our favorite charities or pick up someone else’s restaurant tab on a whim or anything like that (although we sure do wish we could!). What we can do, though, is small acts that simply bring a smile to someone’s face and that will encourage them to “pay it forward” – and isn’t that what it’s really all about?
So we’ve enlisted the help of our entire staff to complete our 26 days of 26 random acts of kindness, and here’s what we have to share with you so far!
Continue reading “Mountain Media’s 26 Random Acts of Kindness”
