Social media marketing has evolved significantly over the last few years, and it has now become an integral part of digital marketing. Ask any Internet marketing expert, and you will know what a vital role Instagram plays in their SMM strategies. With the kind of reach and influence this platform has, it can be said with certainty that brands need their own Instagram exposure for better engagement with the users. There is a lot more that is being expected of this platform in 2017. Here, we have compiled the thoughts of many social media pros to get a first-hand feel of where the social platform is heading in the near future.
Continue reading “What Can We Expect from Instagram in 2017? Hear It from The Industry Experts!”
Last time, we were going over some of the tools that are available to you. However, we haven’t gone over all of the tools. So let’s pick up this post where we left off last time.
Continue reading “De-Mystifying Google Search Console Part 3”
Last time, we talked about setting up your web property in Search Console as well as explaining what Google’s Search Console actually was. In this post, we’ll be continuing to break down each part of the Search Console.
On the left-hand menu, there’s a button called “Search Appearance” that has a ? button next to it. If you click on this icon the Search Appearance Overview will appear and explain each element of the search engine results page (aka SERPs).
Clicking on each individual element will bring up a box explaining the element of the search result and how to optimize that element for click-through along with where to find more information within Search Console.
Continue reading “De-Mystifying Google Search Console Part 2”
In this blog series, we’ll be going over Google’s Search Console. The Search Console (formerly Google Webmaster Tools) is a completely free and indispensable tool offered by Google to all business owners and webmasters. While you don’t have to be signed up for Search Console to be crawled and indexed by Google, it provides fantastic insights into optimizing your site and its content for the search engine.
Continue reading “De-mystifying Google Search Console Part 1”
Businesses normally have a lot of questions about SEO, but, one branch that sometimes makes them scratch their heads is the difference between local SEO and traditional SEO. “What is local SEO and how is it different from normal SEO?” is a much more common question posed to digital marketers than people think. This among other frequently asked questions are what I’m going to answer in this article, but first, there’s something we should explain.
Continue reading “FAQs about Local SEO”