Too many companies pour intense amounts of time and resources into digital marketing efforts such as paid ads, blogging, social media marketing, and more when they don’t have the solid foundation that they need to excel. Any successful digital marketing strategy needs a responsive, well designed and fleshed out website to represent your brand. All the digital marketing tactics and strategizing in the world won’t be able to save you if customers stop engaging because your website design isn’t up to par.
Mountain Media is proud to announce that we have expanded our data center resources and services to compete with the likes of Amazon Web Services (AWS) and Microsoft Azure (cloud computing service). We can now deliver full fault tolerance in not one but two separate tier-3 data centers synced via a 10Gbps (5ms) connection. We started with a refresh on all hardware and network gear, utilizing solid-state drives (SSDs), ultra-fast processors, RAM and network cards to deliver 10x the throughput of our prior data center; which was fast, stable and secure. Next we implemented the last versions of VMware vSphere Enterprise & Veeam Enterprise management platforms.
A customer of our’s asked the following question and I thought it would be a good topic for a blog post.
Question: “Is this featured product function for the customer or is this for the google bot?” He was asking if it is important to use the “related products feature” that is seen on many ecommerce sites.
Mountain Media has recently launched a new version of our Mountain Commerce & Mountain Publisher platforms. The new version is called Mountain Commerce Foundation and is used for both eCommerce sites as well as non-eCommerce sites. The following is a list of websites that have recently been released on the new platform.
To see is to believe. Buyers need to see the actual condition of the product, in order to believe that it is worth the money they pay for it. They need to see that its actual size will fit for its purpose like in the case of clothes. They need to see its actual color and design, to believe that it is really amazingly beautiful. They need to see the brand, to believe that it is truly trusted.
High quality photos help buyers see the solutions to all the mentioned needs. In effect, they help buyers believe in the product – resulting in bigger sales.
There are other reasons why a good photo is e-commerce site worthy. Images help readers skim through the highlights and skip the word-for-word details of product description. Images being shareable provide more audience to get to know the product. Images contribute to a better SEO or search engine optimization because they include alt-text and file names which give indexers more data to pull from, so more chances of landing to higher ranks.
Therefore, taking high quality photos is mandatory for a successful e-commerce website. Read on.