With Black Friday looming at the end of the week, and the craziness of the holidays quickly approaching, we wanted to give some great stocking stuffer ideas to give you a boost for your online store.
Make Sure You Have A Mobile Solution
With mobile ecommerce growing at an exponential rate (it grew by more than 28 percent in 2014, more than double the growth rate of desktop ecommerce) and more than half of all shopping done on smartphones and tablets, you’re going to lose customers if you don’t have a mobile solution in place. Thankfully, there’s still a small window of time to implement a responsive design solution for your store and emails.
Give It The Personal Touch
Tailoring the content and UX to each individual user according towards their history of interest, search behavior, and transactions in your store can go a long way towards boosting your sales in the holiday season. Put your user-data to work by identifying your high value customers so you can segment your email lists and send even more personalized (and most importantly) targeted promotions.
Keep the Purchase Process Simple
Recent studies have found that the average cart abandonment rate is 69%. That’s a huge drop, you can avoid this by making the checkout process easy, intuitive, and secure. Allowing guest checkouts, showing a progress bar, accepting multiple payment options, and only asking for the absolute necessary personal information are just a few ways of streamlining the purchasing process.
Shipping is the #1 reason for shopping cart abandonment during the holiday season. Free shipping continues to be a top driver in purchasing decisions on e-stores. Over half of all shoppers are willing to add more products to their cart to qualify for free shipping and over 80 percent are willing to wait additional time for delivery if shipping is free. If you need a hand getting started with a shipping process, Freeshipping.com can help you get your business a shipping solution to provide free shipping for your products.