Benefits of MSP Marketing

Are you marketing your MSP company and not seeing the results you desire? Are you struggling to enhance local SEO? Are you spending on paid media and not seeing results? It’s time to consider MSP Marketing as the strategy to get your business seen by more of your ideal clients.

Marketing is not one size fits all.

What works for one business or industry, may not be as effective for another. MSP Marketing is designed to specifically support managed IT service providers increase visibility and sales. Combining website design and development, search engine optimization, inbound and outbound marketing, email campaigns, and paid advertising, Mountain Media will help you grow the online presence of your business.

Benefits of MSP Marketing

How businesses are marketing has changed since the pandemic. Website design and development has become a greater focus. Companies are seeing the value of owning their website, an asset to any marketing plan. As a result, more are creating new sites or revamping older ones, in conjunction with other strategies. The benefits of MSP marketing include the following.

  • Increase online presence. 97% of Americans own a cellphone which they use to search the internet. That means your business needs to be found easily online. MSP marketing strategically places your business on the map, so to speak, and gets it in front of your ideal clients and prospects.
  • Word of mouth can only grow your business to a certain point. Thinking ahead of the curve and being willing to market differently over time will keep your business and marketing fresh.
  • No need to rely solely on social media platforms for leads. This can be tiresome and often does not lead to the people you want to reach. Combining a social media plan with a website content plan can increase visibility to the people you want to reach while weeding out the ones you don’t.
  • It’s not just about the website. Reaching your ideal customers where they are through a strategic combination of backend and frontend SEO, paid advertising, and content creation.
  • Grow your business in a planned way. Marketing is a marathon not a sprint so planning and implementing now will grow business in the months and years to come.

Mountain Media is experienced with MSP marketing and is here to support your team in developing a plan to grow your business.

Working with Mountain Media

As our client, we will work with you to identify or refine your ideal customer. What are their biggest challenges? What unique solution does your business offer? Then we develop a plan to reach that audience.

Marketing isn’t a one time or fast solution but working with the MSP marketing team at Mountain Media, your business will gain online visibility that increases leads and grows the customer base.

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3 Instances Where Spending on Paid Media is a Smart Strategy

paid media

Search engine optimization and quality website design are key components of every good digital marketing strategy. However, sometimes you need more to get the results your company requires. Paid media, such as ads purchased on Google, Facebook, Bing or Amazon, can be a major boost to digital marketing campaigns as well. It isn’t always the right decision to add paid media to your strategy. Paid ads can boost your company, but it’s easy to overspend if you’re not careful. They are a more expensive route than traditional SEO and organic digital marketing. Here are some occasions when adding paid media to your digital marketing portfolio makes the most sense.

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What’s New on the Mountain?

Mountain Media is proud to announce that we have expanded our data center resources and services to compete with the likes of Amazon Web Services (AWS) and Microsoft Azure (cloud computing service). We can now deliver full fault tolerance in not one but two separate tier-3 data centers synced via a 10Gbps (5ms) connection. We started with a refresh on all hardware and network gear, utilizing solid-state drives (SSDs), ultra-fast processors, RAM and network cards to deliver 10x the throughput of our prior data center; which was fast, stable and secure. Next we implemented the last versions of VMware vSphere Enterprise & Veeam Enterprise management platforms.

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Is This for the Customer or the Google Bot?

A customer of our’s asked the following question and I thought it would be a good topic for a blog post.

Question: “Is this featured product function for the customer or is this for the google bot?” He was asking if it is important to use the “related products feature” that is seen on many ecommerce sites.

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Featured Mountain Commerce Foundation Sites

Mountain Commerce Foundation

Mountain Media has recently launched a new version of our Mountain Commerce & Mountain Publisher platforms. The new version is called Mountain Commerce Foundation and is used for both eCommerce sites as well as non-eCommerce sites. The following is a list of websites that have recently been released on the new platform.

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