3 Instances Where Spending on Paid Media is a Smart Strategy

paid media

Search engine optimization and quality website design are key components of every good digital marketing strategy. However, sometimes you need more to get the results your company requires. Paid media, such as ads purchased on Google, Facebook, Bing or Amazon, can be a major boost to digital marketing campaigns as well. It isn’t always the right decision to add paid media to your strategy. Paid ads can boost your company, but it’s easy to overspend if you’re not careful. They are a more expensive route than traditional SEO and organic digital marketing. Here are some occasions when adding paid media to your digital marketing portfolio makes the most sense.

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What’s New on the Mountain?

Mountain Media is proud to announce that we have expanded our data center resources and services to compete with the likes of Amazon Web Services (AWS) and Microsoft Azure (cloud computing service). We can now deliver full fault tolerance in not one but two separate tier-3 data centers synced via a 10Gbps (5ms) connection. We started with a refresh on all hardware and network gear, utilizing solid-state drives (SSDs), ultra-fast processors, RAM and network cards to deliver 10x the throughput of our prior data center; which was fast, stable and secure. Next we implemented the last versions of VMware vSphere Enterprise & Veeam Enterprise management platforms.

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Is This for the Customer or the Google Bot?

A customer of our’s asked the following question and I thought it would be a good topic for a blog post.

Question: “Is this featured product function for the customer or is this for the google bot?” He was asking if it is important to use the “related products feature” that is seen on many ecommerce sites.

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Featured Mountain Commerce Foundation Sites

Mountain Commerce Foundation

Mountain Media has recently launched a new version of our Mountain Commerce & Mountain Publisher platforms. The new version is called Mountain Commerce Foundation and is used for both eCommerce sites as well as non-eCommerce sites. The following is a list of websites that have recently been released on the new platform.

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Tips for Taking High-Quality Photos for Your E-commerce Website

To see is to believe. Buyers need to see the actual condition of the product, in order to believe that it is worth the money they pay for it. They need to see that its actual size will fit for its purpose like in the case of clothes. They need to see its actual color and design, to believe that it is really amazingly beautiful. They need to see the brand, to believe that it is truly trusted.

High quality photos help buyers see the solutions to all the mentioned needs. In effect, they help buyers believe in the product – resulting in bigger sales.

There are other reasons why a good photo is e-commerce site worthy. Images help readers skim through the highlights and skip the word-for-word details of product description. Images being shareable provide more audience to get to know the product. Images contribute to a better SEO or search engine optimization because they include alt-text and file names which give indexers more data to pull from, so more chances of landing to higher ranks.

Therefore, taking high quality photos is mandatory for a successful e-commerce website. Read on.

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