The A To Z Guide to Local SEO for Ecommerce

With Google making local results more and more prevalent these days, especially with the incoming “buy now” button, Local SEO is more then a convenience, it is quickly becoming another necessity for businesses to succeed.

The internet has opened the doors to countless opportunities. For artists and writers, it has allowed them to showcase and promote their work online and reach out to new audiences they might not have otherwise reached. For businesses, this allows you to expand your presence while not having to worry about investing in more brick-and-mortar stores. If you run a business that has an online store in addition to its brick-and-mortar locations, you should seriously consider investing in your online presence. Not only is it cost-effective, but when done right, can help you attract the right customers faster. The solution: Local SEO.

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5 Things To Think About With Mobile Landing Pages

Mobile Friendly Landing Page Blog Graphic

With us now more than a month into Google’s “Mobile-Friendly” update the writing is clearly on the wall to make sure your customers can reach your content anytime, anywhere. Just to give you an idea how important it is to make sure your landing pages are mobile friendly, last year, eMarketer did a study predicting that smartphone usage was going to break the 2 billion mark. Additionally, earlier this month, Google released a statement saying that mobile has surpassed desktop usage for search. So with that in mind we’ve put together 10 of the best top practices you should consider when updating your landing pages to meet your audience’s mobile needs.

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10 Essential Tips for Ecommerce Web Design

When selling your products online, the design of your e-commerce website can greatly impact your online sales. The design of your e-store has gone from a convenience to a significant strategy element for businesses. It can help a business establish their identity, develop its brand, and make its products stand out from the competition. However, you need to tread carefully when designing your site. The wrong web design could cost you potential income and have an overall negative impact on your business. But, there is a silver lining to this cloud, following these tips will get you on to a better user experience and improved sales numbers.

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PPC Crash Course for E-Commerce Part 3

Continuing from the last two weeks, we’ve covered what platforms could be a good fit for your business along with researching the best keywords for your products. Then, we went over how to structure your account and set up budgets for your ads. Today, in our final part, we’re going to go over global campaign settings and how to set up split testing for your ads. So, without further ado, let’s get started!

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PPC Crash Course for E-Commerce Part 2

So last week, we went over an introduction and the basics of what you want to look for when doing advertising for your e-commerce business. This week, we’ll be going over structuring and budgeting your PPC campaigns. So, let’s dive in!

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