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PPC Crash Course for e-commerce Part 1

So you’re selling a product and you’ve come up with a fantastic e-commerce site. But, you seemed to have reached the ceiling when it comes to growth in your different marketing channels. You’ve seen the ads on Google’s search results and have seen the ads when researching different products, and it made you curious. Congratulations! You’ve just discovered PPC, which is going to be our focus topic for this week. So follow along, we’ll get you started down the road of making sure you know what platforms there are to choose from, what analytics you should pay attention to, and how to get started becoming a PPC monster!

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Ecommerce and Content Marketing: Living In Perfect Harmony

From the hotdog food truck, to the geek-chic mashup T-shirt seller, whatever you’re selling, you need to be marketing your business with content. Why? Because valuable free content builds trust, helps your brand, keeps people informed about your products and industry, and gives you something to share with your customers on social media, and above all, helps attract new customers and turn those customers into repeat buyers. But how do you do this? How can your company put out unique content that helps create new fans and keeps your current ones coming back. Well, read on and see how you can strut your stuff with fresh content and how you’ll come away with new followers and customers.

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An Insider’s Guide To Sales Funnels

Marketing your product online can be a complex and daunting process. With SEO becoming more and more complicated and social media eating up more of your time, spending a little time mapping out your sales funnel is becoming extremely important. So read on, I’ll guide you through setting up the essentials to help you convert your tire-kicking prospects into happy, loyal customers.

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9 Ways To Help Make Social Media Effective For eCommerce

Social media, it invades every part of our day. We’re checking it at work, checking in at restaurants and bars to show our friends where we’re socializing. Posting our vacation pictures to show people where we went. It is one of the main activities people take part in online all the time. So syncing a social media experience with your e-commerce store offers you the chance to help drive added value to your audience and paying customers alike. So with that said, let’s take a look at 9 different ways that will make social media effective for your online store.

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8 Landing Page Best Practices

So, you’ve made the leap and opened up a website to help sell your product. But, you want to make sure your customers have something to see when they land at your shiny new site. Well, this is where landing pages come in. Think of them as the complimentary bottles of water that you get when you check in to a hotel. They make you feel welcomed and mainly are there to help encourage you to possibly raid the mini-fridge later. However, a bad landing page can have customers go off your site faster than you can say bounce rate. Well, that’s what we’re here for, to help you make sure that when potential customers come to your site, they don’t want to leave. Here’s our list of the top 10 best practices you should use when building your landing pages.

Tip #1 – Why Do I Need A Landing Page In The First Place?

Good Question! Let’s break this down a bit before we answer it. First off, what is a landing page? Well, a landing page is a standalone page that’s tangentially attached to your website. They’re also designed for someone who’s on your site to complete an action, whether this is signing up for a mailing list, purchase something, it can also simply be used as a gate to gather information before the visitor gets to the main part of your site. Mainly, this page is used for someone to complete an action and leave the page. So if you’re looking to build a mailing list to help gain repeat customers, and let’s be honest here, who isn’t? Then that is why you need a landing page or several for your site.

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