Ecommerce and Content Marketing: Living In Perfect Harmony

From the hotdog food truck, to the geek-chic mashup t-shirt seller, whatever you’re selling, you need to be marketing your business with content. Why? Because valuable free content builds trust, helps your brand, keeps people informed about your products and industry, and gives you something to share with your customers on social media, and above all, helps attract new customers and turn those customers into repeat buyers. But how do you do this? How can your company put out unique content that helps create new fans and keeps your current ones coming back. Well, read on and see how you can strut your stuff with fresh content and how you’ll come away with new followers and customers.

How-To Videos

How-to videos have exploded onto the scene when it comes to content marketing and have become a great and easy way to get people hooked on your content. Not only is this a great way to advertise your products and show how they work, and how it can benefit your customer. It helps you create something that satisfies the customer’s need. Additionally, don’t just do how-to’s that feature your product. Go further and offer them something that is still in your wheelhouse but that they can do at home for free. In other words offer them something for free while selling something related to what they’re looking for. Here’s an example of what I’m talking about:

As you can see, this YouTube personality created this tutorial featuring products from Kat Von D and Sephora. However, it could be done with any make-up products that the consumer wants to use.

Be Creative With Your Deep Pages

Most ecommerce sites have a set of standard pages. Most of these are pretty boilerplate across ecommerce sites. You have the standard FAQs, About Us, Contact Us, et cetera, et cetera, et cetera. Get creative with these pages. Instead of doing the normal Q and A format with customer questions, turn the page on its ear. I love TeeTurtle’s FAQ page for just this reason. They took something that is usually serious and kinda boring, and made it fun and injected the humor and youth that is apparent in their clothing and writing.

A Picture Is Worth A Thousand Words

As the old adage goes, pictures speak a lot louder than words on a page. As an ecommerce company, if you’re selling products, most customers are not going to buy sight un seen. So get out that camera and unleash your inner shutterbug. Social media channels like instagram and pinterest are home to some great photo shots of products that make you just want to throw away any stock photography you have. A good example of this can be seen with Vans Instagram page. Not only do they feature their products but they also feature the culture around their products and the celebrities who endorse them.

Van's Instagram Page










How about you? How are you showcasing your product and attracting people into your brand? Let us know in the comments below! Want some help getting your product that new voice to reach out to customers you didn’t know you had? Check us out and shoot us an email!

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