The Strategic Importance of Brand

Branding: Coffee, books, and tablet

And the Cornerstone Elements of Building Your Brand

Ask a dozen different people their definition of “brand,” and odds are you will get a dozen different answers. One person may define it as an organization’s logo, another as its slogan, and yet another as its signature product or service. It could involve a certain visual consistency in the look of printed and digital communications. Drilling down, you might even get “corporate color scheme” and “in-house style guide” as possible responses.

Each of these answers, by themselves, would be a little correct—and also quite wrong. Perhaps the most honest answer, therefore, would be: “I can’t define ‘brand,’ but I know it when I see it.”

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3 Instances Where Spending on Paid Media is a Smart Strategy

paid media

Search engine optimization and quality website design are key components of every good digital marketing strategy. However, sometimes you need more to get the results your company requires. Paid media, such as ads purchased on Google, Facebook, Bing or Amazon, can be a major boost to digital marketing campaigns as well. It isn’t always the right decision to add paid media to your strategy. Paid ads can boost your company, but it’s easy to overspend if you’re not careful. They are a more expensive route than traditional SEO and organic digital marketing. Here are some occasions when adding paid media to your digital marketing portfolio makes the most sense.

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What’s New on the Mountain?

Mountain Media is proud to announce that we have expanded our data center resources and services to compete with the likes of Amazon Web Services (AWS) and Microsoft Azure (cloud computing service). We can now deliver full fault tolerance in not one but two separate tier-3 data centers synced via a 10Gbps (5ms) connection. We started with a refresh on all hardware and network gear, utilizing solid-state drives (SSDs), ultra-fast processors, RAM and network cards to deliver 10x the throughput of our prior data center; which was fast, stable and secure. Next we implemented the last versions of VMware vSphere Enterprise & Veeam Enterprise management platforms.

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Is This for the Customer or the Google Bot?

A customer of our’s asked the following question and I thought it would be a good topic for a blog post.

Question: “Is this featured product function for the customer or is this for the google bot?” He was asking if it is important to use the “related products feature” that is seen on many ecommerce sites.

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Featured Mountain Commerce Foundation Sites

Mountain Commerce Foundation

Mountain Media has recently launched a new version of our Mountain Commerce & Mountain Publisher platforms. The new version is called Mountain Commerce Foundation and is used for both eCommerce sites as well as non-eCommerce sites. The following is a list of websites that have recently been released on the new platform.

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